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    Web Video Business
    Web Video Business
    Web Video Business
    Ebook97 pages10 minutes

    Web Video Business

    By MUHAMMAD NUR WAHID ANUAR

    ()

    Read preview

    About this ebook

    Discover on how to made the videos for higher conversions and traffic. 

    LanguageEnglish
    PublisherMUHAMMAD NUR WAHID ANUAR
    Release dateDec 13, 2018
    ISBN9781386982173
    Web Video Business
    Author

    MUHAMMAD NUR WAHID ANUAR

    I am one of the contributor for this book and you can check out other books from me at the end of the page. Thank you for buying. 

    Read more from Muhammad Nur Wahid Anuar

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      Book preview

      Web Video Business - MUHAMMAD NUR WAHID ANUAR

      Table of Contents

      YOUR RECORDING SETUP .................................................... 4

      THE FACE OF YOUR PRODUCT ......................................................7

      LIGHTING ..............................................................................9

      NOTES ON CHROMA-KEYING ..................................................... 10

      PREPARATION FOR EDITING ....................................................... 12

      THE TRUTH ABOUT EDITING .............................................. 14

      MORE EDITING TIPS FROM THE WEB ............................................ 18

      SOLUTIONS FOR CREATING ADVANCED EFFECTS .............................. 21

      ZS4 ........................................................................................ 22

      PAGE SETUP ....................................................................... 24

      The Front Page Solution ............................................................ 25

      The Embedded Video Solution .................................................... 28

      Autoplaying ............................................................................. 30

      WHERE SHOULD AV CONTENT GO IN THE CODE? ............................ 33

      GETTING YOUR CONTENT ONLINE ..................................... 36

      FLASH CONTENT .................................................................... 37

      STREAMING MEDIA ................................................................. 39

      DIRECT DOWNLOAD ................................................................ 42

      GOING LIVE! ...................................................................... 45

      LAUNCH ISSUES ..................................................................... 47

      THE MOST IMPORTANT RULE OF YOUR LAUNCH ............................... 49

      index-1_1.jpg

      Web Video For Businesses 

      Using Video For Higher Conversions & Traffic 

      1 

      Table Of Contents 

      YOUR RECORDING SETUP .................................................... 4

      CAMERAS: DOS AND DON'TS .......................................................4 

      THE FACE OF YOUR PRODUCT ......................................................7

      LIGHTING ..............................................................................9

      NOTES ON CHROMA-KEYING ..................................................... 10

      PREPARATION FOR EDITING ....................................................... 12

      THE TRUTH ABOUT EDITING .............................................. 14 

      FUNDAMENTALS OF GOOD EDITING ............................................. 14 

      MORE EDITING TIPS FROM THE WEB ............................................ 18

      ADVANCED EFFECTS AND WHEN TO USE THEM ............................... 18 

      SOLUTIONS FOR CREATING ADVANCED EFFECTS .............................. 21 

      ZS4 ........................................................................................ 22

      Transparent Video Effects .......................................................... 22

      PAGE SETUP ....................................................................... 24

      PLACEMENT ISSUES ................................................................ 24 

      The Front Page Solution ............................................................ 25

      The Embedded Video Solution .................................................... 28

      Autoplaying ............................................................................. 30

      Side Pages: Yes Or No? ............................................................. 31

      WHERE SHOULD AV CONTENT GO IN THE CODE? ............................ 33 

      2 

      GETTING YOUR CONTENT ONLINE ..................................... 36 

      FLASH CONTENT .................................................................... 37 

      STREAMING MEDIA ................................................................. 39

      DIRECT DOWNLOAD ................................................................ 42

      GOING LIVE! ...................................................................... 45

      TESTING .............................................................................. 45 

      LAUNCH ISSUES ..................................................................... 47

      THE MOST IMPORTANT RULE OF YOUR LAUNCH ............................... 49 

      ––––––––

      3

      Your Recording Setup 

      Depending on what your audio-visual sales concept is, you may or 

      may not use the information in this chapter.  But many of the best 

      audio-visual concepts do involve video recording, even if it's just a 

      quick product demonstration or a testimonial clip tucked into the 

      midsection of your sales page.  So even if you don't think you'll use 

      this information with your current page, it's not a bad idea to 

      quickly browse this information anyway.  If nothing else, you may 

      get a few good ideas for a more elaborate direct sales site in the 

      future. 

      Cameras: Dos and Don'ts 

      In order to really translate your idea into a video presentation that 

      you can work with, you'll need to make sure your camera is 

      equipped with a few vital functions, and you'll need to make sure 

      and avoid a few common errors for first-time camera buyers. 

      Above all: make sure that your camera has a jack for an external 

      microphone.  We talked about the reasons for this in the last 

      chapter—you need to avoid capturing humming feedback from the 

      camera itself, you need to make sure you can record strong 

      directional audio—but it's important enough to repeat here.  Having 

      an external mic jack frees you from dependence on whatever 

      equipment you start with and lets you record audio in a variety of 

      situations.  It also—and maybe more importantly—ensures

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