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    Google Merchant Training Guide
    Google Merchant Training Guide
    Google Merchant Training Guide
    Ebook131 pages1 hour

    Google Merchant Training Guide

    By Laura Maya

    5/5

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    About this ebook

    Whether you’re a small local shop or an international corporation, in order to advertise on Google, you’ll need to work with the Google Merchant Center.
    Google Merchant Center has become one of the most standard eCommerce platform on the internet.
    It is simple to use, is one of the most common  places where people search for products, and can result in large returns on ad spend.
    It’s one of the first steps to take together with automation to boost your sales online.
    The GMC is every advertiser’s portal for businesses to sell  on Google. It’s where users can upload their product catalog for later generating ads across the Google ecosystem.
    Hence, creating goal optimized google shopping campaigns through Google Merchant could give your ecommerce business some significant advantages.
    So, why wait?
    You can tap into this incredible marketing potential by seeking our UpToDate, well researched, comprehensive Google Merchant Training Guide.
    With this high-impact training guide, you’re going to learn to Set up your Google Merchant and Google Ads accounts, and link them together. Also how to Create a Shopping Campaign in Ads and show them to relevant customers on Google and around the web.
    And that’s why we want to make it a total no-brainer for you to get started today!
    Download this amazing guide and find out how to boost your impression share and increase conversions on Google Shopping.
    Google Merchant Training Guide will enable you- To create better adverts for your products To manage and optimize google shopping campaigns for enhanced profitability. To boost your impression share and increase conversions on Google Shopping To generate a substantial amount of incredibly targeted traffic with high purchase intent.
     
    Google Merchant Training Guide  walks  you through proven and expert tips and practices for your success with google shopping campaigns.
    This is an enormous info packed training guide that is compiled with precision and enriched with time-tested methods.
    LanguageEnglish
    PublisherPublisher s21598
    Release dateDec 21, 2018
    ISBN9788829580705
    Google Merchant Training Guide
    Author

    Laura Maya

    Laura Maya is a writer, coach and culturally curious "digital nomad" who has spent over 20 years wandering slowly through almost 60 countries. Laura prides herself on living simply, chasing impossible dreams and creating a life that supports and enhances the freedom of others. She currently lives on the road in Australia, moving around the country with her husband in a converted school bus named Maurice.

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      Book preview

      Google Merchant Training Guide - Laura Maya

      Disclaimer:

      Google Merchant  Training  Guide

      Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

      This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

      Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

      Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

      It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

      Copyright © 2019 Laura Maya

      Table of Content

      Introduction

      Chapter -1.Getting Started with Google Shopping

      Why Google shopping

      How shopping campaigns work

      Chapter-2. The Basics of Google Merchant Center

      Merchant Center

      Google Policies

      Merchant Center Guidelines

      Chapter-3. Google Merchant Center Setup – Step by step

      Create a free Google Merchant Center account.

      Add your business.

      Verify and claim your website.

      Export products from your shopping cart.

      Configure the Google Merchant Center options.

      Link GMC to your Google Ads account.

      Chapter-4. Setting up sales tracking in the Merchant Center

      Tracking explained

      Setting up sales tracking

      Chapter-5. How to get your products on Google shopping?

      The Role of the Merchant Center

      Creating a Data Feed

      Required Product Information

      Chapter-6. How Google Merchant Center helps boost sales for ecommerce businesses?

      Integration With Google My Business

      AdWords Integration and Support from Analytics

      Develop Dynamic Ads

      Automate the review process

      Chapter-7. How to Set up Shipping in Google Merchant Center

      Shipping Basics

      How to Create a New Shipping Service

      Additional Shipping Features

      Setting up shipping rates

      Chapter-8. How do Google Shopping Ads work and some Quick Tips You Need to Win

      Setting up your GSA

      How to optimize your GSA

      Recommended practices

      Chapter-9. Proven Techniques For Google Shopping Campaign Optimizations

      Exclude Search Queries

      Boost (or Suppress) Individual Products

      Identify Top Brands

      Optimize Product Data Feed

      Chapter-10. How To Set Up Google Goal-Optimized Shopping Campaigns

      Step by step creating goal optimized campaigns

      Setting Up Responsive Ads

      Chapter-11. Best practices to Help You Out With Google Merchant Center

      Link AdWords with Merchant Center

      Definitely Make Use of Dynamic Remarketing

      Optimize your feed

      Focus on Your Titles and Descriptions

      And so many more

      Chapter-12. Google Shopping best practices to help boost your conversions

      Add promotions to encourage sales

      Ensure shipping cost rules are correctly set

      Ensure your product titles are well optimised

      Chapter-13. Setting up Google Merchant promotions and best practices

      Setting Up Google Merchant Promotions

      Few things to keep in mind

      Chapter-14. Monitoring & Analysing your Google shopping campaigns

      Use Product groups page

      Use Products page

      Use Dimensions page

      Use Auction insights report

      Use Bid simulators

      Chapter-15. Case studies

      Conclusion

      Introduction

      Behind every good Google Shopping campaign is a great Google Merchant Center account. Sure, it can be easy to get caught up in the details of tweaking your Google Shopping settings, but when you get right down to it, if you aren’t using Google Merchant Center effectively, even the most optimized product listing ads (PLAs) will struggle.

      Why? Well, your Google Merchant Center account is the hub that connects your ecommerce site to Google AdWords. Inventory, product categories, descriptions...everything Google Shopping needs to get your ads in front of the right people is pulled directly from your Google Merchant Center account.

      In effect, managing your Google Merchant Center account is just as important as managing your keywords and text ads in AdWords. If you take the time to get it right, your ads will do just fine. If you get sloppy, you’ll end up wasting a lot of money.

      To help you with all of this, we’re going to take an in-depth look at the Google Merchant Center: what it is, what it does and how to use it to create incredibly

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