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Aspiring to be Global: Language and Social Change in a Tourism Village in China
By Shuang Gao
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This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a ‘global village’. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.
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Shuang Gao
Shuang Gao is a Lecturer in Applied Linguistics at the University of Liverpool, UK. She is the author of Aspiring to be Global: Language and Social Change in a Tourism Village in China (Multilingual Matters, 2019).
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