Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Content Audits and Inventories
    Unavailable
    Content Audits and Inventories
    Unavailable
    Content Audits and Inventories
    Ebook334 pages1 hour

    Content Audits and Inventories

    By Paula Ladenburg Land

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.

    Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.

    This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

    LanguageEnglish
    PublisherXML Press
    Release dateOct 4, 2014
    ISBN9781492002000
    Unavailable
    Content Audits and Inventories
    Author

    Paula Ladenburg Land

    Paula Land is a content strategy consultant and technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients ranging from nonprofits to large e-commerce sites. Paula has also worked as a Senior Content Strategist at NASA’s Earth Science Data Systems (ESDS) group. As co-founder of Content Insight, she was the impetus behind the development of CAT, the Content Analysis Tool, which was designed to create automated content inventories. Before founding her own businesses, Paula was a user experience and content strategy lead for Razorfish, a leading digital agency, where she led the content strategy on the development of enterprise-level websites, redesigns, and CMS implementations. Paula has worked for over thirty years in content-related roles, spanning all aspects of the content lifecycle, with a focus on delivering large-scale, complex websites. Paula is a frequent speaker at conferences and presents workshops and webinars on the topic of content inventories, audits, and analyses. She contributed the essay on the term content inventory to the book The Language of Content Strategy

    Related to Content Audits and Inventories

    Related ebooks

    Computers For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      Taking The LinkedIn Lead

      Jun 6, 2018

      Taking The LinkedIn Lead
      5 min read

    • Article

      The Era of Human + Machine Innovation

      Jan 1, 2019

      Interview by Karen Christensen In today's environment, organizations that don't keep up with customers' evolving needs are doomed. What is the best way to get a handle on these evolving needs? The first step in understanding your customers is to acce

      5 min read

    • Article

      How To Create Winning Blog Content

      Jan 21, 2021

      How To Create Winning Blog Content
      3 min read

    • Article

      The Way of The Unicorn: From Start-Up to Scale-Up

      May 1, 2022

      THERE CAN BE NO DOUBT WE LIVE IN INTERESTING TIMES. For those who aren’t familiar with the term, ‘unicorns’ are privately held start-up companies with a value of over $1 billion. And despite the global pandemic, last year we saw more companies reach

      6 min read

    • Article

      The Data-Empowered Organization

      Sep 1, 2022

      A FEW YEARS BACK, the media was full of articles about how Big Data would solve a perrennial challenge: gaining valuable customer insights. Today, it is everywhere because of the growth of devices recording data and the connectivity between those dev

      6 min read

    • Article

      Take Back Control

      May 22, 2018

      Take Back Control
      11 min read

    • Article

      Keys To Counting Content KPIs

      Aug 12, 2018

      One of the major problems content marketers face is not knowing how to track the effectiveness of their content. Many believe that content marketing is subjective and that it depends on some intangible metrics, but it’s not true. There is a wide rang

      4 min read

    • Article

      The Science Of Stock

      Feb 11, 2019

      The Science Of Stock
      8 min read

    • Article

      4 Steps to Leadership

      Sep 1, 2022

      4 Steps to Leadership
      3 min read

    • Article

      Charting A New Path for Your Organization: The 4Ps

      Sep 1, 2020

      WHERE DO WE GO FROM HERE? That is the question being asked by just about everyone, everywhere. With the onset of the COVID-19 pandemic, business priorities immediately shifted from ‘how will we grow?’ to ‘how will we survive?’ As our medical and gove

      6 min read

    • Article

      Principles of Technical Leadership

      Mar 1, 2022

      IT staff is more than just a number on a spreadsheet. This information is valuable, but it does not tell the whole story. We’ll also need to know about your team’s project history, current (non-hired) CV, and the skills and positions they have—and wa

      2 min read

    • Article

      Scroll Media

      Sep 16, 2018

      You have been in the digital advertising industry since 2001, what changes have you seen and what’s your view on it today? It seems we have come a long way from faxing order forms across town and fixed weekly rates, so any automation is a good thing.

      3 min read

    • Article

      Strengthening Your Sales Enablement

      Jun 30, 2021

      1. Leveraging new technology • Is the pace of change inside your organisation matching or faster than the pace of change outside your organisation? 2. Tech-enablement for remote working • Is your team managing to work remotely successfully?• Do you l

      1 min read

    • Article

      Check, Please

      Apr 4, 2023

      Check, Please
      7 min read

    • Article

      Mind How You Grow:

      May 31, 2020

      Mind How You Grow:
      9 min read

    • Article

      How To Lead The Market In CX

      Feb 11, 2018

      Great customer experiences don’t happen by accident. They require a vision, a plan and flawless cross functional execution. In Avanade’s ‘Is your customer experience making an impact or not?’ this plan is broken down into a three-step ‘CX Trek’ of di

      3 min read

    Reviews for Content Audits and Inventories

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words