Practical Nutrition 2nd Edition
By Robert Jones
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About this ebook
This book gives its reader the background behind a personal journey through asthma, on to cancer, then back to a condition that I had never experienced before - TRUE HEALTH. It then provides the reader with the methodology for making changes that can be permanent in providing health that is open to anyone. It is an approach to health that incorporates a lifestyle change. That lifestyle change is based on the science of nutrition. Further, this second edition provides the evidence for disputing the idea that the “foods” that animals are given generally, is safe for them and somehow is safe for humans. It often is not.
Robert Jones
Robert Jones was born in Gloucester in 1957 and read Philosophy and English at Cambridge. He is a director at Wolff Olins, one of the world's best brand consulting firms, and has worked as a consultant in corporate communications for 16 years, with companies such as Andersen Consulting, Cameron McKenna and the National Trust. He lectures at Oxford Business School on marketing.
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Practical Nutrition 2nd Edition - Robert Jones
Practical Nutrition
2nd Edition
Author: Robert Jones AFBPsS
Chartered Psychologist
and Nutritional Consultant
CCAPS Publishing
ISBN: 9780463140550
© 2018 Robert Jones
Providing Services under the name
Cardigan Counselling & Psychological Services
Cardigan
UK
All rights reserved
No part of this book may be reproduced, translated, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without written permission of the publisher.
License Notes
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Other books by Robert Jones:
The Psychologists Toolbox: A practical Approach for Clinical Psychologists
The Psychologists Toolbox: Home Edition for Self Help
The Psychologists Toolbox: Your Food May be Killing You
Practical Psychology: for Clinical Psychologists.
Practical Psychology: Home Edition for Self Help.
Practical Nutrition (1st Edition)
About the Author
Robert Jones has had a varied career path. After leaving school at the age of fifteen years with no qualifications because, according to his teachers, he wasn't good enough
to study for GCE 0
level qualifications, he embarked on an apprenticeship with the North Thames Gas Board, in Essex, UK. After a number of years during which he travelled to Australia and New Zealand and back to the UK; and also during which his career included gas fitting, plumbing, fire-fighting, teaching, and providing nutritional consultations Robert qualified as a Clinical and Counselling Psychologist and he is registered in both fields with the Health Care Professions Council (HCPC) in the UK. Robert is also a Chartered Member of the British Psychological Society (BPS) and he is an Associate Fellow of the BPS (AFBPsS).
Robert presents you, the reader, with this information to encourage you. It is my hope that if you know a little about my beginnings, you will be encouraged to consider, that if you think that you are struggling, that struggle does not have to be forever. If I can make a better life for myself, you can also.
The change in my life came about when I discovered that nutritional changes could make health changes in my life. Upon this discovery I studied the system of Nutritional science, I made the lifestyle changes espoused by this system, I regained my health fully, and I went on to help many clients to overcome their physical health difficulties also. I urge, therefore, Take heart, what you read really helps.
About this Publication
Following the successful publication of Practical Psychology: for Clinical Psychologists
, and, Practical Psychology: Home Edition for Self Help
, I considered the facts that there are a great number of individuals who would like to make lifestyle changes for their health's sake but do not understand the science behind health and nutrition.
I also considered the facts that a great many books have been published over the years, with the idea of informing their readers about the best
foods to eat, but neglect to inform their readers of the science behind their claims. Mainly because there is very little scientific data to report.
This book gives its reader the background behind a personal journey through asthma, on to cancer, then back to a condition that I had never experienced before - TRUE HEALTH.
This book then provides the reader with the methodology for making changes that can be permanent in providing health that is open to anyone. It is an approach to health that incorporates a lifestyle change. That lifestyle change is based on the science of nutrition. It has a scientific basis.
Initially, however, there is a little jargon
. It is my hope that you, my reader, are not put off by a little jargon.
This second edition came about, following a news report that Mad Cow Disease
had reared its ugly head again, in order to educate my readers on the truth related to this condition.
Acknowledgements
I would like to take this opportunity to thank the many clients that I have had the rewarding experience of helping over the years. Some were obese. Some were suffering from problems in their circulation. Some suffered from arthritis. Some suffered from asthma. Some felt too embarrassed to talk about their physical health. But all became healthy as they made changes to their dietary lifestyle. None of them went on a diet
, they changed their lifestyle.
I would also like to thank the reporter who enlightened me to the resurgence of Mad Cow Disease (Bovine Spongiform Encephalopathy – BSE).
Contents
Other books by Robert Jones
About the Author
About this Publication
Chapter 1: An Introduction to Shopping
Chapter 2: Why are the Cows Mad or is it the People
Chapter 3: An Introduction to Nutritional Science
Chapter 4: Meat and Two Veg
Chapter 5: Sandwiches and ...
Chapter 6: The High Protein Diet
Chapter 7: Cooked Fruit Compared to Raw Fruit
Chapter 8: Food Combining with Raw Fruit
Chapter 9: Eating Nothing But Raw Fruit?
Chapter 10: Non-Dietary Interruptions to Digestion
Chapter 11: The Evening Meal and Afternoon Tea(or Coffee)
Chapter 12: Food Combining - Vegetables and Fish
Chapter 13: A Program for You
Chapter 14: Rounding Up
Chapter 15: Epilogue
Ch. 1 - An Introduction to Shopping
We know from the research that the vast majority of individuals do not understand the difference between foods that are good for the human digestive system and foods that are not. We also know that consumers are more likely to be swayed by nutritional beliefs than actual nutritional quality and are more likely to choose aesthetically pleasing and convenient foods. Basically what this means is, most people look at the packaging and buy the product that they think looks best. The interesting thing about this is, however, they don't realise that this is what they are doing.
What is referred to as the literature
as it pertains to research articles into shopping, that have been published, informs us that between 50% and 75% of psychological experiments include a certain level of deception. This includes the wording and photographs that are designed for the packaging of food products on the supermarket shelves. The wording used on food packaging includes a measure of reductionism
.
Reductionism is the practice of explaining something in terms which do not tell the whole story. A further method that advertisers use is called positivism
. Positivism is the practice of explaining something without being critical of it in any way.
A further method that the advertisers use to get you to buy their products on a continual basis is to use a form of what is called cognitive algebra
.
Cognitive algebra refers to an approach to the study of impression formation which focuses on how we see things in a positive way, rather than negative. For example, suppose you were looking to buy some pasta that was healthy for you. The wording on the package may be designed to give you the impression that it was made from the whole wheat when in fact it wasn't. Because you were given the impression that the pasta was made from the whole wheat, on the first occasion you purchased it, your impression was then formulated. Thus, you continue to buy that product regardless of how good or bad it is for you. And finally the advertisers want their product to be accessible. Thus, dependent upon the food product you are looking for, it will be placed on a shelf or in a freezer, exactly where they want you to find it, in contrast to the products that they don't want you to buy to the same degree. Of course, the products that they want you to buy more of, are the ones which provide them with the highest level of profit. The products that do not generate the highest profit margins are less accessible, for example, these are found on the higher or lower shelves.
We also know that the average consumer will often buy products that they think are going to help their health as a supplement to their less than ideal foods, rather than seek to buy only foods that they know are going to be healthy for them. As well as which, the foods
that they often choose are what are considered fortified
. Further, a lack of ability to differentiate between credible and unreliable sources of nutrition information means that many individuals blame their confusion on policymakers, and express frustration and cynicism toward vague and often contradictory communications. This, in turn, increases participants’ reliance on food adverts, product labels, and other commercial sources of ambiguous yet appealing information. This information is not knew, but it may be for the general population. How do I know this? because this information was taken from the research into how advertisers get you to buy what they want you to buy.
Self serving biases appear to protect or enhance an individual's ability to evaluate themselves. As this pertains to our weekly shopping for food it is known that we like to take credit for our successes (self enhancing bias) and deny responsibility for our failures (self protecting bias). Thus, if we shop regularly for a given food product, because we think it may be good for us, we like to take credit for that purchase, however, if we have bought a food product that we know is not healthy we attempt to blame another individual. For example, we might blame our child for the purchase because he was a good boy I treated him
. Now, what happens after we have taken credit for buying a product that we think is healthy for us? we tell others about the product! This gives us a sense of achievement, a sense of having helped others, a sense of having done the right thing. Of course, having had these positive feelings, we are not prone to want to give them up. No, we want even more to spread the word, even though we may have, in the mean time, discovered that the product was not what it was made out to be. To do otherwise would mean admitting that we were wrong in the first place, and nobody want to do that, do they?
On the topic of children, it is interesting to note that children between the ages of 8 and 12 years of age, if given the packaging from wrapped foods to read the information contained, are very likely to dismiss or turn away from the items that they interpret as being more healthy; and look for items that they think will be less healthy for them. However, when children mature and go to university or are of university age; if they keep a diary of the best foods to eat and why, then they are likely to want to eat the food they have put in their diary. A potential problem facing those who aim to reduce calorie and fat consumption, however, is that many people are unaware of the amount of each they typically consume. That is, many people can describe a healthy diet as being, among other things, low in fat and calories but cannot accurately report the fat and calorie content of their own diets.
In this regard we can see that young children need constant supervision and guidance when it comes to things related to nutrition. Also, however, even when they get to the age where they go to university or fly the coop
, they still benefit from help. Fortunately, however, a lot