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    Social Media Marketing in 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of Millions In 2020.
    Social Media Marketing in 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of Millions In 2020.
    Social Media Marketing in 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of Millions In 2020.
    Ebook208 pages3 hours

    Social Media Marketing in 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of Millions In 2020.

    By Stephen Johnson

    4.5/5

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    About this ebook

    If you want to start your  journey to social media marketing success, then keep reading..

    If you are having troubles understanding social media and growing your brand's presence like the PROs do, don't fret! This ultimate guide to social media marketing will help you do all these and more.

    In this guide, we're going to explain how you can gain exposure through earned media, advertising and many powerful  strategies that will Make your business grow in 2020.

    The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.

    The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here's how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;

    • Up-to-date information and data on what's working and not on Facebook, Instagram, Youtube and Twitter
    • Clear and precise details and facts on social media marketing.
    • Practical tips you can implement and start using immediately.
    • Ways you can maneuver social media channels to give your brand an edge over competitors.
    • The ultimate strategies for building up engagement on your social media pages.
    • A detailed step-by-step guide to advertising successfully on each different social media channels.
    • And much more!

    With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!

    Whether you're just starting out or you're ready for bigger campaigns, get this book now and start your  journey to social media marketing success!

    LanguageEnglish
    PublisherStephen Johnson
    Release dateMay 3, 2019
    ISBN9781386966487
    Social Media Marketing in 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of Millions In 2020.

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      Explained the little details of how to use social media for business. Information is very helpful.

    Book preview

    Social Media Marketing in 2020 - Stephen Johnson

    Copyright © 2019 – All rights reserved.

    All right reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, recording or otherwise – except for brief quotation in printed reviews without the prior written permission of the publisher or the author.

    Legal & Disclaimer

    The information contained in this book and its contents is not designed to replace or take the place of any form of medical or professional advice; and is not meant to replace the need for independent medical, financial, legal or other professional advice or services, as may be required. The content and information in this book has been provided for educational and entertainment purposes only.

    The content and information contained in this book has been compiled from sources deemed reliable, and it is accurate to the best of the Author's knowledge, information and belief. However, the Author cannot guarantee its accuracy and validity and cannot be held liable for any errors and/or omissions. Further, changes are periodically made to this book as and when needed. Where appropriate and/or necessary, you must consult a professional (including but not limited to your doctor, attorney, financial advisor or such other professional advisor) before using any of the suggested remedies, techniques, or information in this book.

    Upon using the contents and information contained in this book, you agree to hold harmless the Author from and against any damages, costs, and expenses, including any legal fees potentially resulting from the application of any of the information provided by this book. This disclaimer applies to any loss, damages or injury caused by the use and application, whether directly or indirectly, of any advice or information presented, whether for breach of contract, tort, negligence, personal injury, criminal intent, or under any other cause of action.

    You agree to accept all risks of using the information presented inside this book.

    You agree that by continuing to read this book, where appropriate and/or necessary, you shall consult a professional (including but not limited to your doctor, attorney, or financial advisor or such other advisor as needed) before using any of the suggested remedies, techniques, or information in this book.

    Introduction

    The world is fast going digital, including the marketing world too. Marketers have realized the impact of social media on the cyberspace and so, many people are taking their business on social media. As a big or small business, you should also be aspiring to take your brand to social media. But how do you get started with social media marketing? What are the strategies you need to tell a successful social media marketing story? How do you build and grow a brand on social media? Which social media platforms are ideal for marketing your business? In this book, we will be taking an in-depth look into what social media marketing entails and everything you need to get started.

    This book will focus extensively on the intrigues and intricacies of social media and how ideal it is for your business or brand. One by one, we will discuss four of the most popular social media for digital marketing. These are Facebook, Twitter, Instagram, and YouTube respectively. Marketers are rushing their brands to all of these social media but this doesn’t mean they are all ideal for your brand. How do you know which platform is appropriate for building your brand? What are the tips you need to follow in becoming influential in your industry using any social media channel you choose? These and more are what we will be comprehensively discussing as we progress in this book.

    If you have ever had any doubt on the importance of social media to your marketing or business strategy as a whole, here’s the book to convince you and take you on a journey to get started. Read on and find out about the many opportunities awaiting your business on social media!

    Chapter One

    An In-Depth Look Into Social Media Marketing

    Social media marketing is exactly what it looks like it means; marketing on social media. It basically involves using the various social media networks available to us online as platforms for marketing. Although social media marketing has been a part of the marketing mix for a while, a lot of business owners and marketers still haven’t caught up to the trend and the tremendous opportunities it presents to their businesses. This is mostly because they are still stuck on all the traditional methods of marketing and are unaware of the vast growth social media could bring to their brands or businesses. Using social media, you can market your product or service and connect to a vast range of audience, the type you would never connect to through the traditional media or methods of marketing. The best thing about social media is there’s no missing your target audience on social media. There’s a wide range of target audiences and demographics available for almost every industry or niche and you can always find an audience that suits your product target; almost everybody uses social media now. Due to how technologically-evolved the world is now, more than 3.1 billion people in the world now use social media. That is definitely a whopping figure which implies that you have the opportunity to market your business to billions of people across the world when you utilize social media.

    Generally, there are tons of social media networks on the internet and all of these could probably be used as platforms for marketing. However, the ones which have witnessed the most growth and which have the largest users across the world are Facebook, Twitter, YouTube, and Instagram and they are the ones which we will be talking about extensively in this book. Each of these media works differently and they all have their own individual audiences and appeal. What this means is that the type of audience you meet on Facebook may not be what you meet on Twitter. However, the wonderful thing about this is that you can set up a social media marketing strategy that covers both social media. It simply means that you can market to two different types of audiences on both Facebook and Twitter.

    However, one pertinent thing about social media marketing is that if you do not do it the right way, it could also have a lot of unhealthy effects on your business. It’s a two-way ticket; you either do it right or you do it wrong and whether you do it right or wrong, it would always have some sort of significant effect on your business or brand. Why do we say this? Social Media connects brands and businesses to their customers and audiences on a more interpersonal level than they have ever connected and this basically gives the audiences a sort of leveraging power which they could use depending on how you attend to their problems and needs. Social media presents you an opportunity to be a listener and get updated constantly on the needs of your customers; traditional media do not do this. The best thing for any brand or business which wants to jump on the social media train is to learn how to do it the right way. This is exactly what you will be learning throughout the course of this book.

    How Important is Social Media To Your Business Now?

    More than ever, social media in marketing keeps evolving and getting bigger; it definitely isn’t slowing down anytime soon. To keep your business on the survival table and make sure it is in the tier of hierarchy in your industry, it is very vital that you introduce it to social media or introduce social media to it. With the amazing growth social media keeps experiencing every year, every business owner should leverage appropriate social media channels as fitting for their business in the best way possible. This isn’t because it is a trend though. Rather, it is because your target audience is lying around there on social media, waiting for you to bring your product or service. Your target audience is probably engaging and connecting with brands in your industry already and if you do not make haste to get out there and channel them to your side, you’d find out that your competitors will leave you far behind.

    Consider the 2.2 billion active users on Facebook every month or the 336 million active monthly users on Twitter and you’d realize that there is a lot that social media marketing can do to the growth of your business brand. Giving a touch of social media to your business will not only give you the opportunity to connect with your target audience, but it also creates awareness for your brand and avails you the chance to better serve your customers and keep them satisfied with your product or service. Based on infographics by Ambassador, about 71% of product consumers are more likely to recommend a product to others if their social media experience with the brand was positive and enjoyable. Here are some whopping social media statistics that serve as proof of its importance to the business world today;

    In 2005, the number of adults who use social media used to be a little 7%. Now, it stands at a whopping 69% and is expected to increase even more.

    Every year, the use of social media on mobile devices grows by an amazing 30%.

    Over 2 billion businesses use Facebook Ads for promoting their business.

    These are just a few of the statistics as we will be looking at statistics peculiar to each social media platform as we move on. But, the important thing to note and put in mind is that there’s a lot of untapped opportunities awaiting businesses and brands on social media which is why you must also take the necessary steps to get your business on social media. For a lot of other reasons we will be looking at subsequently, social media is as important as any other marketing tool to your business and you must stand and take advantage of it, now.

    The Impact of Social Media On Sales

    Without mincing words, the importance of social media to sales is exactly that; sales. Think about it, if social media gives your brand more awareness, opens you up to more opportunities, exposes you to a variety of target consumers and all that, what’s the impact of all these on your business? It generates more sales for you. So basically, the impact or influence of social media on sales is sales. The use of social media as a part of business strategies has greatly augmented the potency of the sales funnel and this is due to the influence of social platforms and networks where prospects get and make most of their purchasing decisions nowadays.

    Sales is a vital part of any business’ growth. The sales process entails different procedures and practices and one of such is establishing a strong relationship with your consumers and getting to know them. As you already know, social media connects people and gives businesses the opportunity to engage with their customers and get updated on all the information they need on their target audience. This gives a brand the opportunity to understand customers’ perception of their product, service, the brand itself and even their competitors. Knowing this makes it possible

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