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    Setting Up Your New Business: The Start-Up Kit : A Self-Evaluation Handbook
    Setting Up Your New Business: The Start-Up Kit : A Self-Evaluation Handbook
    Setting Up Your New Business: The Start-Up Kit : A Self-Evaluation Handbook
    Ebook170 pages1 hour

    Setting Up Your New Business: The Start-Up Kit : A Self-Evaluation Handbook

    By Lalani Jay

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    About this ebook

    This self-assessment handbook, written for first-time entrepreneurs, small business owners and people eager to gain more practical insights into business, will enable you to: •Self-assess your skills and knowledge. •Discover potential errors early. •Be better informed about why you are starting in business. •Evaluate the opportunities. •Focus on the key information, critical success factors and risk analysis tools of the initial phase of ‘working for yourself’. What makes this entrepreneur’s manual a good read? •It asks the fundamental questions that many start-up founders are looking for the answers to. •The bulleted information, engaging questionnaires, specific and unique business diagrams and techniques have carefully been put together to create actionable steps for building your business successfully. •It makes you want to evaluate your business knowledge using many well thought-out self-assessment tests. •It is designed to create an interactive atmosphere of sharing previously tested information, business strategies, expert tips, concepts and experience. •The author’s years of research, practical experience and feedback from focus groups have been used to further develop this handbook. •You will be hooked, right up until the end. It is very important to make sure starting your own business is what you really want to do. It is a risk to start the business until you are confident that you have the right skills, the knowledge and the ‘drive’ to succeed. Don’t know where to begin? start here! The A4 size seemed to be more easy and functional for the reader and considered as the ideal size for this book. Generally, workbooks with graphics, detailed drawings, instruction and exercises require more room that need a layout which is an efficient use of space.

    LanguageEnglish
    PublisherLalani Jay
    Release dateMay 7, 2019
    ISBN9780993290534
    Setting Up Your New Business: The Start-Up Kit : A Self-Evaluation Handbook
    Author

    Lalani Jay

    Lalani Jay is an entrepreneur in London, UK, and she is a Master of Business Administration (MBA) graduate from London. Lalani's aim has always been to share her knowledge and experience in business with budding entrepreneurs and those who are dreaming of setting up their own business. Her books have been put together using carefully sourced research material, essential tips, step-by-step guidance, core business concepts and common business practices, which will prove to be invaluable for anyone starting out."I hope my books will empower you to tackle your business matters head on, as the road map with a clear destination and route to success is drawn for you to follow." - Lalani Jay

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      Book preview

      Setting Up Your New Business - Lalani Jay

      Setting Up Your New Business –

      The Start-Up Kit

      A Self-Evaluation Handbook

      Picture Copyright

      Unless otherwise stated, no picture or graphical image in this book may be used, copied, reformatted, reproduced and distributed for any purpose, without the written permission of the Author.

      All Rights Reserved

      This handbook or any part of this publication may not be reproduced or used, in any form or by any means whatsoever, without the written permission of the Author.

      ∞

      NOTE: The material contained in this handbook is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying on circumstances described and statements made. The business laws and regulations are liable to change, and readers should check the current position with the relevant authorities before making personal arrangements to start out in business.

      EBook ISBN: 978-0-9932905-3-4

      Paperback (B&W) ISBN: 978-0-9932905-2-7

      Paperback (Colour) ISBN: 978-0-9932905-4-1

      Setting Up Your New Business –

      The Start-Up Kit

      A Self-Evaluation Handbook

      Prepared by Entrepreneur and Author of

      Self-Employment – The Secret to Success

      Lalani Jay (MBA, BCS)

      Preface – Setting Up On Your Own

      Starting your own business is always exciting because you are the one who decides everything from the name on the door or website, through to the way the business looks and promotes itself. And you are probably ambitious and eager to quickly learn the best ways of setting-up and managing a business, but you may lack the skills and knowledge about setting-up and running a business successfully. This step-by-step guide to a successful launch could be a helpful reference for you to quickly acquire some basic knowledge and improve on your skills.

      As you make the challenging decision to start your own business, knowing that the direction towards success will be a bumpy road can be an overwhelming thought. However, if you know the rules, boundaries, limitations, your abilities and when to bring your business to a halt early because it's not working, it will save you from great losses and many pitfalls along the way.

      The purpose of this handbook is to explore if setting up a business on your own is viable for you. Start-ups in particular need to work a lot harder to establish themselves than those which are already in the market.

      This self-evaluation guide will focus on key information, critical success factors and the risk analysis tools of the initial phase of 'working for yourself'. The basic skills and knowledge that you will need to set up on your own are the main focus of this comprehensive guide, which has also been designed to create an interactive atmosphere by sharing previously tested information, business strategies, expert tips, concepts and experience. Apply these again and again and make the changes where necessary.

      It is very important to make sure that starting your own business is what you really want to do. It is a risk starting a business until you are satisfied and confident that you have the right skills, the knowledge and the ‘drive’ to succeed. You must be ambitious and have a great desire for growth, and you need to plan your time carefully from the very beginning of your journey so that you survive the first year. Planning in advance and creating a strategy for success will ensure that you always know where you are and what direction you are heading in. You also need to prepare yourself mentally and physically for the challenging journey ahead.

      Don't know where to begin?  Start here!

      ∞

      NOTE: This Start-Up Kit has been prepared to meet the requirements of the lack of a self-assessment guide requested by those who have read the book Self-Employment – The Secret to Success by Lalani Jay is aimed at budding entrepreneurs especially from Europe and the USA. This well-balanced guide addresses many aspects of entrepreneurship and is the result of intensive research over time compiled with ample information, diagrams, charts, checklists and reflective notes.

      Contents

      Is Self-Employment Right For You?

      Reality checklist

      People to talk to, before you start

      Name 5 people who can support you and describe how they can help you

      Characteristics of a successful business owner

      The skills

      Keys to success

      Writing Your Business Plan

      The benefits

      What should be included?

      Common mistakes to avoid in a business plan

      Getting Your Business Off to a Flying Start

      Preparing for business

      Competitive strategies

      Seven reasons why new businesses fail

      Pitfalls to avoid

      Getting to Know Your Customers

      Types of customers

      Talking to your customers

      Improving customer loyalty

      Getting Your Business on the Web

      How to make your website a success

      Seven guidelines for exceptional website design

      Running Your Business

      The location

      Working from home

      Setting objectives

      Your business strategy

      Market research

      Your competition

      Staying ahead

      Buyer behaviour

      The pricing

      Complaints

      Importance of promotion

      Managing Cash Flow and Planning for Success

      Financial forecasts

      Raising additional finance

      Tips to improve your cash flow

      Business tax – the basics

      The books you must keep

      Growing your business

      Health check your business

      How to make profit

      Basic Sales Techniques

      Customer-oriented selling

      Sales interface

      Motivational schemes

      Ten secrets of a successful salesperson

      Successful sales presentations

      Selling styles

      Negotiating a sale

      Getting Ready for Marketing

      Marketing objectives

      How to promote your business

      Writing a marketing plan

      Further into marketing

      Marketing vs. advertising – the difference

      Advertising Your Business

      Where does advertising go wrong?

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