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    Content Marketing Made Simple
    Content Marketing Made Simple
    Content Marketing Made Simple
    Ebook89 pages1 hour

    Content Marketing Made Simple

    By Jack Allen

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    About this ebook

    "Content is King" for one very good reason. Over one and a half BILLION websites and innumerable web pages exist. Each competes for user attention against every other web page or product out there. Competition is relentless, and it happens every minute of every single day.

    Retailers compete against affiliates. Products compete against services. Low prices undercut profits. Genuine advantages in terms of product exclusivity are rare, and favorable affiliate deals face fierce competition almost as soon as they release to the public.

    SEO, as a standalone method, just stinks. We have little alternative but to find more convenient, more enticing, more controllable user acquisition methods. Those methods need to put our products and services in view of potential new users and buyers.

    New websites, new pages, new topics, new approaches, are added constantly. The sheer quantity of new information must be staggering. Did you ever stop to wonder how all that competing content generates? How does that vast amount of, apparently new, material arise? Is it some magical method? Is it a discovery the online world forgot to tell you about, or is the truth much simpler than that?

    Time-honored, research and writing techniques let almost anybody generate unique website content but websites, like writers, struggle for recognition when nobody knows they exist.

    Letting the wider Internet community know your website or product exists is what content marketing is about. Let's face it; the sheer number of alternative web pages and products is immense. Exclusive reliance on a lucky dip lottery SEO approach would likely produce ulcers long before wealth.

    "Content Marketing Made Simple" by Jack Allen pulls no punches, and is ideal reading for:

    Content creators,
    Marketing managers,
    Website owners,
    Article writers,
    E-book publishers,
    Sales professionals,
    Bloggers,
    Freelance writers,
    Online entrepreneurs,
    Copywriters,
    Joint venture specialists,
    Affiliate marketers,
    Product advertisers,
    E-mail list builders,

    Plus anybody else who needs easy to implement content creation and marketing methods.

    Jack Allen tells it like it is. In the process, he lifts the Internet lid and wedges it wide open for all to see. He shows web masters how to reclaim control over online lives whilst revealing the, often unspoken, intricacies of content marketing.

    Select a strategy, apply motivation, and viral marketing might be just one small step taken along the way.

    LanguageEnglish
    PublisherJack Allen
    Release dateJun 12, 2019
    ISBN9780463020401
    Content Marketing Made Simple

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      Book preview

      Content Marketing Made Simple - Jack Allen

      1

      Introduction

      Content Is King But Content Marketing Is The King Maker

      Creating website content may not be an obvious route to Internet success and riches, but it certainly provides effective pathways to online profits. Used as a planned marketing strategy to boost website earnings or improve audience acquisition, content is hard to beat.

      However, marketing written products as single entities in their original state is normally a wasteful idea. That, unfortunately, is what most people do before claiming surprise that their well laid online domination plans failed miserably.

      The primary purpose of written website content, normally, is to display a writer’s knowledge or talents. It might also exist as a sales page or a low cost means of focusing the attention of as many people as possible on a given subject.

      Readers do not always appreciate that such content often represents just one small part of a much wider ranging promotional campaign. Those campaigns exist, generally, because a writer or publisher views marketing costs with disdain.

      Obtaining far-reaching exposure for, potentially costly, marketing campaigns is often the only reason to grant re-use or syndication rights, but more about those issues later.

      We hope you excel or, at least, benefit by applying the methods explained in this book. If you simply pay attention then you will likely learn important lessons that could save you a lot of wasted time, effort and expense in the future.

      Good luck on your marketing journey to success.

      2

      A PLR Damp Squib Or A World Dominating Online Firecracker?

      Know That PLR Magic Bullets Are Blank Cartridge Cases

      Purchasing private label rights (PLR) products is a disarmingly simple thing to do. Low cost products are abundant. They offer fast, and sometimes valid, learning opportunities. They permit a façade of presumed expert understanding despite inadequate real knowledge, and they are always convincing.

      Those products nearly always seem ideal for their intended purpose or adequate replacements for self-produced products, but caution warns against anything that seems too good to be true. PLR magic bullet lookalikes have nasty recurring habits. Their apparent value usually de-materializes in front of our eyes before plummeting headlong into a deep abyss. We avoid most like the plague but admit even the worst, if dissected, offer useful learning opportunities.

      To classify them equally as rubbish, however tempting, seems unfair if we merely need to define a selection process. Consider this typical example:

      The Lunacy Appeal Of A Typical PLR Offer

      The product offers selling or marketing opportunities available to everybody everywhere.

      It promises massive savings in time and energy because we no longer need to develop a product.

      The package, almost invariably, includes multitudes of sample sales letters, email marketing templates, re-usable images and suchlike.

      We avoid the inconvenience of compiling usable sales copy.

      They probably cannot sue us because the copyright permissions are appropriate and immutable.

      The overall package seems highly effective, and the product appears well designed and polished.

      The user gets an unbreakable promise that they can retain all of the generated profits.

      Users can sell this albatross immediately, and for the rest of their life, if they choose.

      The list of, apparently golden, advantages go on, and it all sounds good.

      Many alternative and attractive variations exist and assurances are usually honoured. So, it seems, we need merely upload and promote the package to rake in mega bucks of profit that, apparently, just lie around awaiting collection, but can that really be true?

      Such products are readily available. The advantage list alone suggests everyone and his rabid-looking dog already possess fully functioning copies, but if that observation is even close to accurate then the package is, essentially, worthless from a profit generating perspective. Worse yet, hard-earned cash or substantial time or, more probably, both are prerequisite requirements when marketing any product, so everything is clearly not quite as it seems.

      Promoters seem strangely oblivious to such details. They ought not to be because, if our experience is anything to go by, similar drawbacks affect all such offerings. Self-evidently, PLR products work well enough for their publishers and writers. They get lots of cost free publicity as a direct result of the user’s marketing efforts, but for the user, disturbingly, those products seem destined to fail from the start. Let us face it; selling worn out text is no more than a fantasy wish if giving it away has associated problems. Failure of an immediately applicable PLR marketing strategy, therefore, becomes the standard expectation.

      Of course, you should not simply rely on our opinion of these products. It is far better if you prove it yourself. So, go and do that. Download your particular preference from a seemingly endless supply chain covering almost every topic known to man, but do not pay for commonly or freely available information. Realize that online success, if it is possible at all, needs a far better strategy than to merely pay for questionable PLR reseller privileges.

      You can say thank you later for that valuable warning.

      Easily Identify Your Next Awe-Inspiring, World Dominating, Online Product

      Before we get into identifying product selection options in depth, consider the following two statements:

      Almost every product or service we care to name has audience appeal.

      Products with

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