Lou Carvell owns Lou & Co., a small New York based branding and design company. He studied at the School of Visual Arts and got in the advertising business and for years was an Executive Creative Director at some of New York’s leading ad agencies. He worked on campaigns for blue-chip companies including Smith Barney, Nestle, Rolls Royce and many others. He’s a passionate and life-long car collector and today he’s focusing his creativity and drive to express his love affair with the automobile in a dramatically graphic series aptly named Reincarnation.