In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special? 00:35 – Eric shares what makes the iPhone special 00:55 – A brand becomes special when it can make those special connections with their audience 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand 02:13 – Branding is important 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key Points: Connecting with one’s audience is what makes a brand special. A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up. Leverage what your competitors are NOT doing and take advantage of it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu