Of all the reasons big money from the insurance industry continues to flow into digital marketing, customer experience stands out as the highest priority.
As the public perception of personal lines insurance being a commodity spreads, the last bastion of differentiation might just be customer experience. Direct writers and captive insurance companies already understand the power of customer experience.
This is why so much money is spent on branding, systems and consistency across each platform on which they sell insurance.
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Personal lines insurance buyers perceive auto insurance policy to be exactly the same. By providing the highest quality customer experience we set ourselves apart.