28 min listen
Martha Stewart Living's Elizabeth Graves: 'The brand will always be relevant with any demographic'
Martha Stewart Living's Elizabeth Graves: 'The brand will always be relevant with any demographic'
ratings:
Length:
28 minutes
Released:
Sep 11, 2018
Format:
Podcast episode
Description
Martha Stewart was an influencer before social media influencers existed. Elizabeth Graves, the editor in chief of Martha Stewart Living, says modernizing brand is work in progress but doesn’t need too much effort. In our latest podcast, Graves reveals how she retains the audience who has stuck with the brand over the years while onboarding the younger demographic, taking a brand beyond personality and more.
Released:
Sep 11, 2018
Format:
Podcast episode
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