Sales and entrepreneurship can feel a lot like rugby...a full contact sport. Business meetings that feel like violent scrums. Unexpected expenses and outcomes that hit you like a ton of bricks. Without the right game plan going into the game it will be impossible for you and your team to find the end zone (profitability). Fortunately Travis Jones, founder of Attain Digital is here to help you come up with a game plan that's plug and play. No matter what personnel you may have on your roster. Travis has come up with the foolproof business plan, a playbook that can turn your team from expansion level to title contender.  This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. On today's show... 05:15 - "No one wants to buy your shit, they want to buy the outcome that you're going to give them." - Jennifer Gluckow 10:17 -  "I never wanted to be an entrepreneur to start with, I just fell into the fitness business."- Travis Jones 14:42 - Every single sales conversation should be solving a problem for your customer. 19:27 - The fitness pitch that is so good, Jen was ready to sign up from across the globe. 26:11 - Making your business model foolproof. 30:28 - Knowing the numbers and offering incentives to keep the leads coming. 44:34 - Sales as a rugby analogy. More on today’s guest After starting out in the health and fitness industry, and a stint in Canada where he trained with elite coaches, Travis returned to Australia in 2011, and launch his own specialist body transformation gym, Result Based Training, utilizing every aspect of the experience he gained from working tirelessly nationwide wide and overseas. Known for being the man who has never written a business plan, Travis began his entrepreneurial journey like many entrepreneurs – essentially broke and living out of the space that his business occupied. Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!   Need more sales help? Jeffrey’s website: https://gitomer.com Jennifer’s website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy   NEW BOOK Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.   SEE JEFFREY LIVE It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!