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Alberto Savoia (Google) - Build the Right It

Alberto Savoia (Google) - Build the Right It

FromEntrepreneurial Thought Leaders


Alberto Savoia (Google) - Build the Right It

FromEntrepreneurial Thought Leaders

ratings:
Length:
46 minutes
Released:
Mar 13, 2019
Format:
Podcast episode

Description

As Google’s first engineering director, Alberto Savoia led the team that launched Google’s revolutionary AdWords project. After founding two startups, he returned to Google in 2008 and he assumed the role of “Innovation Agitator,” developing trainings and workshops to catalyze smart, impactful creation within the company. Drawing on his book "The Right It," he begins with the premise that at least 80 percent of innovations fail, even if competently executed. He discusses how to reframe the central challenge of innovation as a question not of skill or technology, but of market demand: Will anyone actually care? Savoia shares strategies for winning the fight against failure, by using a rapid-prototyping technique he calls “pretotyping.”
Released:
Mar 13, 2019
Format:
Podcast episode

Titles in the series (100)

Each week, experienced entrepreneurs and innovators come to Stanford University to candidly share lessons they’ve learned while developing, launching and scaling disruptive ideas. The Entrepreneurial Thought Leaders Series is produced by Stanford eCorner during fall, winter and spring quarters.