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UnavailableEP204: How to Elevate Your Brand with Packaging
Currently unavailable

EP204: How to Elevate Your Brand with Packaging

FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands


Currently unavailable

EP204: How to Elevate Your Brand with Packaging

FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

ratings:
Length:
25 minutes
Released:
Jun 4, 2019
Format:
Podcast episode

Description

Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers open their purchase, they want it to be fun – to feel good. New designers sometimes think of packing as an added expense… just another thing they have to spend money on. But actually, packing is an investment in growing your business. It's an opportunity to elevate your brand – and stand out against the competition. And there’s a lot that goes into great packaging… You need to be considering… Your customer and what aesthetic they’re attracted to… The sustainability of the materials you’re using… What colors are trending this year… Customers are more and more aware these days of fashion trends. And a brand with really unique packaging STANDS OUT. It's a way to be remembered and noticed. It raises brand awareness along with elevating your product… This week I got to chat with Barbara Whitney from Packaging Specialties about what designers need to know to create great packaging… and how to use it to stand out against the competition. Barbara is also giving away a really amazing deal on materials in this episode! Listen to episode #204 of Thrive by Design to get your all-access pass to How to Elevate Your Brand with Packaging with Barbara Whitney
Released:
Jun 4, 2019
Format:
Podcast episode

Titles in the series (100)

Are you passionate about your product? Are you a creative thinker who has a gajiliion ideas every minute? Do you have a jewelry, fashion or product based company? Does the ever changing world of e-commerce and online sales feel overwhelming? Does the business side of your business drive you a little bonkers at times? Do all the things you have to do to run your business zap your creative energy? Good news...you'll love the Thrive By Design podcast because we'll teach you how to use your creative gifts to make money, increase profits and have fun! Your Host, Tracy Matthews, is an award winning jewelry designer (https://tracymatthews.com/), the Chief Visionary Officer of Flourish and Thrive Academy (https://www.flourishthriveacademy.com/) and a Champion of Visionaries at Creatives Rule the World (https://creativesruletheworld.com/). More importantly, she's been in your shoes and loves to share her experiences. Successes and failures so you can build a business grounded in what you value most. Each week she delivers in-depth shows with sales and marketing strategies that help attract and retain your perfect customers and improve customer lifetime value. Plus, she dives deep into the financials, systems and best practices you need to keep your creative energy high and still be a bad-ass business person. The Thrive by Design Podcast launched in 2015 as the go-to podcast for emerging independent jewelry brands. Today, it's a highly sought after for all types of creative businesses. Funny story, when a dog treat company approached Tracy and told her that the podcast saved her business, she knew she was onto something bigger than just the jewelry industry. Archived shows address topics in the jewelry industry but are relevant for all creative brands. Join us for interviews with major players in fashion, jewelry, marketing and business and beyond. Launch, grow and scale your business by learning from the biggest players in the industry!