I’m Jay Ferruggia, and I’ve been helping guys become the strongest version of themselves since 1994. You may have seen my work in Men’s Health, Muscle & Fitness, Maximum Fitness, Men’s Fitness, Fast Company, Huffington Post, LiveStrong, Muscle & Fitness Hers, Shape, Entrepreneur, Details or on ESPN or CBS. You know how group training is the big thing these days? I was doing that in the mid 90’s. The hardcore, underground warehouse gyms that are so popular nowadays? I had one of those back in ’96. Training like an athlete? Flipping tires, dragging sleds, pressing logs, using rings? Been doing that for 20+ years with my clients. Long before it was popular or on TV commercials. What you may not know is that I have struggled with all of the issues I discuss on this site. Over the course of my life I’ve been physically and mentally weak, skinny, fat, sad, depressed, insecure, painfully shy, socially awkward, crippled with anxiety and indecision, struggled with addiction, and have gone broke on more than one occasion. Overcoming those obstacles took many years and a lot of hard work. I read over 500 books. I attended countless conferences and workshops. I hired coaches and mentors. I cut out the negative deadbeats in my life. I slowly eliminated one bad habit at a time and replaced it with a new one. What I learned after all that is that Thoreau, Da Vinci and Bruce Lee were right. Simplicity is the key to health, wealth and happiness. Learning to apply the 80/20 rule to everything and forgetting the rest. Because the reality is that most things don’t matter. It’s just noise and meaningless nonsense that distracts us from living the lives we want. Life is simple really, but we insist on making it complicated. – Confucius