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Episode 362: Shenandoah Valley Organic’s Farmer Focus

Episode 362: Shenandoah Valley Organic’s Farmer Focus

FromThe Farm Report


Episode 362: Shenandoah Valley Organic’s Farmer Focus

FromThe Farm Report

ratings:
Length:
47 minutes
Released:
Jun 26, 2019
Format:
Podcast episode

Description

Based in Harrisonburg, Virginia, Shenandoah Valley Organic sells USDA-certified organic chicken grown on a network of small farms. In this episode, host Lisa Held sits down with Jefferson Heatwole, chief sales and marketing officer, and Jason Daugherty, a fourth generation farmer who raises chickens for SVO. They discuss how the company’s “Farmer Focus” model is designed to give growers more power in an industry known for taking advantage of contract farmers, their “Farm ID” program that traces each chicken back to the farm it was raised on, and more.
Released:
Jun 26, 2019
Format:
Podcast episode

Titles in the series (100)

The Farm Report is a show about the people, processes, and policies that shape how food is produced today. From the latest agricultural innovations to the day-to-day challenges of running a viable business growing vegetables and grazing cattle, host Lisa Elaine Held engages in conversations with farmers and farmworkers and the people who work alongside them—like chefs, researchers, activists, and investors. Expect from-the-field insights paired with real-world context as guests explore how producing fresh, delicious food relates to environmental and community sustainability, equality and justice, politics and policy, and better health.