33 min listen
#388 Why Hotels Need Data Scientists with Chip Conley
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#388 Why Hotels Need Data Scientists with Chip Conley
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
23 minutes
Released:
Apr 6, 2017
Format:
Podcast episode
Description
In this week's episode of the Internet Marketing Podcast, Andy is joined by Chip Conley, Strategic Advisor at Airbnb to discuss why hotels need data scientists.
Chip starts off by discussing psychology and how he found that as a CEO in charge of 3500 employees, it plays a pivotal role in business. He explains how businesses are all human and how this can often be easily overlooked. He then goes onto explain Maslow's Hierarchy of Needs and how it can be translated into 3 simpler needs, survival, success and transformation. Taking this theory, he then explains how the Hierarchy of Needs would look for both employees and for customers:
Employees - money at the base, recognition in the middle and meaning at the top
Customers - expectations at the base, desires in the middle and unrecognised needs at the peak
Chip goes on to explain how you can create a customer that's loyal to you by meeting their needs, specifically those that they didn't know that they had.
Chip then discusses why hospitality companies... For information regarding your data privacy, visit acast.com/privacy
Chip starts off by discussing psychology and how he found that as a CEO in charge of 3500 employees, it plays a pivotal role in business. He explains how businesses are all human and how this can often be easily overlooked. He then goes onto explain Maslow's Hierarchy of Needs and how it can be translated into 3 simpler needs, survival, success and transformation. Taking this theory, he then explains how the Hierarchy of Needs would look for both employees and for customers:
Employees - money at the base, recognition in the middle and meaning at the top
Customers - expectations at the base, desires in the middle and unrecognised needs at the peak
Chip goes on to explain how you can create a customer that's loyal to you by meeting their needs, specifically those that they didn't know that they had.
Chip then discusses why hospitality companies... For information regarding your data privacy, visit acast.com/privacy
Released:
Apr 6, 2017
Format:
Podcast episode
Titles in the series (100)
AN INTRODUCTION TO PAY PER CLICK (PPC) – EPISODE #8: This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to … See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing