Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

How the Biggest Maker of Office Supplies Sells Staplers With Social

How the Biggest Maker of Office Supplies Sells Staplers With Social

FromSocial Pros Podcast


How the Biggest Maker of Office Supplies Sells Staplers With Social

FromSocial Pros Podcast

ratings:
Length:
45 minutes
Released:
Jun 29, 2018
Format:
Podcast episode

Description

Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to build loyalty for multiple brands under the same company How to build a social presence as a historic brand How to gauge “return on influence” How social can augment other forms of direct marketing   Resources At A Glance (Use promo code SOCIALPROS) Salesforce ICUC Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Jun 29, 2018
Format:
Podcast episode

Titles in the series (100)

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.