126: What Companies Want from a Nonprofit Partner

115: How Nonprofits Can Identify, Sell & Close New Corporate Partnerships: Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause-related marketing agency. With Mollye, we tackle one of the toughest issues for nonprofits — how to identify, sell and close new corporate partnerships. It's not easy! Fortunately, we have one of the best partnership experts in the business on today's show. Since Mollye founded For Momentum in 2003, she's helped over 60 clients with projects ranging from setting strategy to valuing campaign ROI. She and her team have created and grown more than 75 partnerships, raising tens of millions for non-profit clients and directing millions in support to corporate clients. by The Engage For Good Podcast with Alli Murphy

30 min listen

169: New Research Rates Factors That Drive Cause Partnership Sales: Today on Cause Talk Radio, Megan and Joe talk to frequent guest Mollye Rhea, President of For Momentum, an Atlanta-based cause agency. On the show, Megan, Mollye and Joe discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. We cover: - For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?" - The survey included interviews with 50 nonprofits with corporate alliance teams. - The survey looked at sponsorships, integrated fundraising and employee directed partnerships. - Nonprofits need to give themselves up to 18+ months to close a larger partnership. The more money involved, the longer the sales cycle. Warmer leads can reduce close time. - Mollye's advice on how to work with prospects, especially your warmer leads. - How the sales cycle is impac by The Engage For Good Podcast with Alli Murphy

29 min listen

72: Cause Marketing 101 with For Momentum's Mollye Rhea: Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, president of the Atlanta-based marketing agency For Momentum, about the cause marketing basics. Mollye explains how nonprofits can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from nonprofit partners and cause marketing promotions. Learn from someone who's been creating and experimenting with cause marketing campaigns since the "Columbus Moment" when American Express raised money to restore the Statue of Liberty in 1983! by The Engage For Good Podcast with Alli Murphy

24 min listen

102: A Kickass Nonprofit Guide for #GivingTuesday: Today on Cause Talk Radio, Megan and I talk to Mollye Rhea, Founder and President of For Momentum, an Atlanta-based cause marketing agency. #GivingTuesday is quickly approaching on December 2nd. Last year's #GivingTuesday saw a 90 percent increase in online giving. This is one day that nonprofits can't afford to take off. No worries if you haven't started. Mollye has some timely advice on how your nonprofit can still make a profit on the biggest giving day of the year. We also talk about the role social media plays and on which platforms nonprofits should focus. Finally, Mollye talks about For Momentum's FREE Power of Partnership #GivingTuesday Toolkit, which includes free planning tools and worksheets. If you're planning to take part in #GivingTuesday — or just thinking about it - you don't want to miss this episode. by The Engage For Good Podcast with Alli Murphy

23 min listen

225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships: Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of Atlanta-based For Momentum, on what's needed for a national partnership to succeed both for the national headquarters and the field offices. A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape. The findings give nonprofit professionals actionable insights based on data and best practices shared by 50+ leading nonprofits. On the show, Megan, Mollye, and Joe discuss: - Why For Momentum decided to focus on the relationship between national offices and its chapter or field offices. - The problem of "National Localitis." - The "Four C's" that characterize the collaboration between HQ and field offices with regard to corporate partnerships. - How national offices generally share revenue with local chapters and the by The Engage For Good Podcast with Alli Murphy

29 min listen

#284 Moery Co - JP Moery and Patty Leeman: Despite the "non-profit" nature of the work most of us do, we cannot do any of that work without money and JP Moery and Patty Leeman of The Moery Company join us on Through the Noise to talk about the ways they help organizations generate revenue.... by Through the Noise

38 min listen

76. Tips for Pro Bono Relationships, Plus Some Nonprofit Resources!: COVID-19 has caused budgets to shrink, not just for nonprofits, but for corporations too. Fortunately, there are still plenty of opportunities to partner with businesses and executives to get pro bono support for your organization! This week on the... by Nonprofit Jenni Show

52 min listen

Two-way Relationship for Mentors and Mentees: Mary Furtado, deputy county manager of Catawba County, North Carolina, David Street, chief of staff of Loudoun County, Virginia, and Rob Carty, director of career services at ICMA, share what elements are essential to finding the right balance for professional and personal success in a mentoring relationship–for mentors and mentees. by Voices in Local Government

51 min listen

Episode 194: General Catalyst Co-Founder John Simon: John Simon is the co-founder of General Catalyst Partners, one of America’s leading venture capital firms. John is also a managing director at Sigma Prime Ventures and the co-founder of the nonprofit GreenLight Fund. John joins Adam to share his... by Thirty Minute Mentors

37 min listen

NLN21: The Corporate Benefits of Cause Marketing with Jeff Griesemer: Jeff Griesemer is the founder of Child Rescue Network(CRN) where he serves as President and CEO. In 1994, Jeff saw first-hand the incredible damage inflicted on two innocent children who were abducted but finally rescued after 5 long years. Since... by Social Good Instigators Podcast

25 min listen

Maximize Your Nonprofit's Impact Online with Sami Bedell-Mulhern by The Practice of Nonprofit Leadership

37 min listen

#108 Exponent Partners - Colleen McCarthy: Organizations of every size, focus, and type need supporters, members, customers, or donors to advance their cause or grow their business. If you can't understand the level of commitment or engagement a particular individual has with your... by Through the Noise

34 min listen

Cameron Ripley On Nonprofit Marketing by Responsive Fundraising Podcast (archive)

27 min listen

How to Find More Best Fit Grant Funders for Your Nonprofit: Interview with Gauri Manglik by The Nonprofit Exchange: Leadership Tools & Strategies

32 min listen

85. The People Behind the Products: Dreaming Big and Building Smart Partnerships with James Citron by What the Fundraising

24 min listen

62: Youth-Focused Agency Helps Marketers Woo Millennials: In this episode of Cause Talk Radio, Megan and Joe talk to Aria Finger, COO of millennial-focused nonprofit Dosomething.org and President of TMI, a new youth-focused agency. Aria debunks myths about millennials and explains why the data scientists that explore their preferences, habits and beliefs are the rockstars in her organization. We discuss how Dosomething.org effectively uses humor to engage millennials and why listening to your audience is always (ALWAYS!) the key to your success. Tune in now to learn about marketing to millennials and find out why 250,000 of them signed up to use 'thumb condoms' to stop texting while driving. by The Engage For Good Podcast with Alli Murphy

21 min listen

S2E9 - The LeadHERship Developer : National Director, Joanne Tabellija-Murphy by Lead With Your Brand!™

32 min listen

Discover a Donor-Centered Career Path by Asking for Good: Fundraisers help you launch your Nonprofit Career

37 min listen

Uniting Corporate Social Impact & Peer-to-Peer Fundraising by The Engage For Good Podcast with Alli Murphy

41 min listen

Case Study: Hewlett Foundation by Mission to Scale

19 min listen

Youtheory - In Search of the Purest, Most Efficacious Ingredients: **This episode is brought to you by and ** Today we sit down with , CEO & Founder of , a brand that provides health & wellness supplements. Darren came from the food industry and was fascinated by supplements. He saw similarities... by The Story of a Brand

30 min listen

Increasing Profitability and Fairness Through Decisioning with Kareem Saleh from Fairplay.ai by The Lending Link

32 min listen

Market Research Demystified - Dr. Melanie Richards: Dr. Melanie Richards discusses market research methodologies that every company or organization can use to achieve their business goals. by Input Doc: Marketing Interviews

49 min listen

Creating a Purpose-Driven Company with Jay Wilkinson: Core values are powerful. But core values driven by purpose are unstoppable! Today we are going to take a deep dive into an entrepreneur who has built not one but two highly successful businesses by not just living core values but tying purpose and g... by Hire Power Radio Show

29 min listen

98: Embracing Kinship as a Nonprofit Leader (Charlie Elberson, Diane Gavarkavich, Whitney Feld) by Your Path to Nonprofit Leadership

57 min listen

Building Sustained Giving, Continuous Growth, and an Engaged, Loyal Donor Base: Interview with Funding Expert, Larry C. Johnson by The Nonprofit Exchange: Leadership Tools & Strategies

48 min listen

Why Employee Experience (EX) is the New Customer Experience (CX) Featuring Philip Mandelbaum by Amazing Business Radio

29 min listen

Why Corporate Citizenship & Philanthropy Are Now a Business Imperative: Corporations used to consider themselves as having one constituent: the shareholder. That has changed. Engaging with the communities where corporations have operations, where their supply chains are located, and with society in general, is critical to... by C-Suite Perspectives

29 min listen

73. Yani Smith - An Expert's Guide to Intake Optimization: On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more. by Tip the Scales

87 min listen

196: Sarah Durham on How Branding + Fundraising = Brandraising: Today on Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader in _Brandraising_ — a proven approach to fundraising that puts the focus on marketing, branding, and communications. On the show, Megan, Sarah, and Joe discuss: - Speaking of brands: Where did Big Duck come from? - Why branding is important for nonprofits. - Sarah's definition of "Branding". - What do you need in place before you go through a rebrand? - How Big Duck tracks the ROI of a rebrand with its clients. - How communications isn't decorative for a nonprofit - it's a workhorse! - How to get the key people on board within your organization for a rebrand. And the main difference between a nonprofit and a for-profit rebrand. - Where does social media fit into a nonprofit's communications strategy? - What stands in the way of a successful nonprofit rebrand? - In 2017, will we see more nonprofit co by The Engage For Good Podcast with Alli Murphy

25 min listen

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126: What Companies Want from a Nonprofit Partner

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