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059: What is the Future of Advertising?: In today’s episode, we discuss the future of advertising, which we define as the ‘sale of attention.’ People mostly hate ads, but why do they? Is it possible to make ads so well targeted that people actually enjoy the experience?

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In today’s episode, we discuss the future of advertising, which we define as the ‘sale of attention.’ People mostly hate ads, but why do they? Is it possible to make ads so well targeted that people actually enjoy the experience? We discuss the remarkably constant amount of advertising as a percent of GDP over a […]

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