One of most fun parts about doing our geolocation pieces at TechEmeergence is that we are able to interview so many people within a given country or city. Recently we did a huge piece on AI in India. We got to interview folks from the government and the bigger existing businesses, as well as a handful of people at the unicorns in Bangalore. One of those companies is Fractal Analytics. Fractal Analytics works in a number of spaces. One of them, consumer packaged goods, is an area on which we haven’t done much coverage. Many of our readers are in the retail space, but CPG has some pretty curious AI use cases. This week, we interview Prashant Joshi, Head of AI and Machine Learning at Fractal Analytics, about the different applications of machine learning in the CPG sector: doing chemical tests or finding new buyer segments within existing groups of consumers to determine who is buying from a company and who is buying from competitors. Hopefully, for those in retail, this interview will not only highlight some of the interesting use cases of AI in the CPG world but also provide some ideas about winning market share from what some of the bigger CPG firms are doing with Fractal Analytics.