Pabst Blue Ribbon Seeks Buzz With Hard Coffee
Americans are buying less beer from big breweries, so companies are getting creative to attract customers. Pabst is testing what one customer describes as a "Frappuccino" — with an alcoholic kick.
by Jeff Brady
Jul 25, 2019
1 minute
Americans are buying less beer from the country's largest breweries, and that has companies looking for new ways to attract customers.
You can see evidence in the beer aisle, where products like spiked seltzers and hemp-infused ales are aimed at
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