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    Effective Fundraising for Nonprofits: Real-World Strategies That Work
    Unavailable
    Effective Fundraising for Nonprofits: Real-World Strategies That Work
    Unavailable
    Effective Fundraising for Nonprofits: Real-World Strategies That Work
    Ebook604 pages9 hours

    Effective Fundraising for Nonprofits: Real-World Strategies That Work

    By Ilona Bray

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    AUDIENCE:
    Development directors, development staff, executive directors, and board members at small or growing nonprofit organizations.

    REASONS TO BUY THIS NEW EDITION:
    • This edition covers the impact of the Trump Administration’s new tax code, which has made charitable donations worthless as deductions for most donors.
    • Given the new tax code, nonprofits’ very survival will depend on their upping their game in terms of effective fundraising.
    • There are over 1 million public-charity nonprofits in the United States, and this number grows annually. All are competing for donors’ dollars. [https://nccs.urban.org/data-statistics/quick-facts-about-nonprofits]
    • This book’s conversational tone makes it easier to follow than most other fundraising books on the market; and it’s less expensive. Used as a textbook at various colleges.
    LanguageEnglish
    PublisherNOLO
    Release dateAug 1, 2019
    ISBN9781413326642
    Unavailable
    Effective Fundraising for Nonprofits: Real-World Strategies That Work
    Author

    Ilona Bray

    Ilona Bray is an author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. She is coauthor of Becoming a U.S. Citizen, U.S. Immigration Made Easy, Nolo's Essential Guide to Buying Your First Home and numerous other top selling books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Masters degree in East Asian (Chinese) Studies from the University of Washington. Bray also blogs on Nolo's Immigration Law Blog.

    Read more from Ilona Bray

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    Reviews for Effective Fundraising for Nonprofits

    4.5/5

    9 ratings9 reviews

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    • 5/5
      As usual for Nollo, this guide is an information packed resource. It has a wealth of strategies and detailed explanations to help you create a fundraising plan and then put it into action. They include coverage of the legal implications of various types of fundraising and how to deal with those issues. Forms, worksheets and templates are included to help you get started. With such a large topic, marketing, this book obviously is very limited in the coverage it can give on any specialized topic, but it gives a clear introduction and the foundation necessary for a wide range of campaigns and fundraising tools. They even give some basics for planning your website and social networking campaign.
    • 4/5
      My husband and I are currently planning to set up a non-profit company and we have been looking for reference materials that we could understand.What we found were most of the books were written for someone other than ourselves - like lawyers, politicians, government officials - people like that.This book is written in terms we can understand. The examples given of types of fund raisers plus their plusses and misuses is wonderful. The blank worksheets in the back will also be extremely useful when the time comes to plan our fundraisers.All and all this is a great book for "regular people" who have to learn about some very specific parts of running a non-profit.Definitely a reference to keep.
    • 5/5
      A KEEPER! As the director of a small nonprofit this book will sit on my desk for a long time. Already assigning chapters to board members to be studied, and applying some of the valuable, effective methods and strategies outlined in the book. Nearly all of the concepts are scalable to meet your organization's needs. Will be dipping into this for a long time to come! Strongly recommend!
    • 4/5
      I love the NOLO series. Clear and easy to read. I've been in fundraising for 20+ years and find that we often fall into our silos of specialty. This is an excellent overview of the many areas that create an effective fundraising effort. A great refresher for those of us who have been doing it for awhile and a solid orientation to those who are new to the profession. It would also be a great "fundraising 101" for nonprofit board members. Although it's taken me awhile to read and review this, I would love to set up a reading group within my organization so that we could learn more about what we all do and use the text as a launching point to further discuss how we do or don't apply it in our own shop. The resources mentioned in the book are adequate, but would be helpful to have a list of professional organizations and discussion lists as well as URL to some of the great websites that are available.
    • 4/5
      The book belongs in all public libraries and most small nonprofits. Would make an excellent text for small business classes dealing with nonprofit fundraising.Clear directions to improve fund raising without the repeating of ideas from other sources. I found this book to be most helpful in my role on a small nonprofit in Texas. Everything from beginning a nonprofit to public relations this volume should see heavy use as nonprofit organization deal with the current recession. Tips are highlighted in each chapter as well as cautions. Answers some of the questions that have boards pondering like "should you use credit cards, how do we increase our giving base, and how to encourage givers to give more. As a nonprofit board member I plan to pass this on to my Ex. Director and President of the Board. Highly Recommended.Recommended for members of nonprofit boards, ex. directors trying to raise funds and for public libraries supporting community nonprofits.
    • 4/5
      My start towards global domination started with my local PTO. After getting myself “elected” co-president, I was disappointed to find out that a big chunk of the job is fundraising (and not unfettered power). When NOLO press offered me a copy of Effective Fundraising for Nonprofits for review, I grabbed a copy to help me figure out what to do. Ilona Bray diligently takes you through the fundamentals of establishing a fundraising program, how to attract donations and how to keep donors giving. There is some great practical advice from dozens of non-profit professionals included in Bray’s discussion.This book is worthy additional to anyone involved in fundraising for non-profits.
    • 4/5
      I work with a software company that provides online marketing and CRM software for nonprofits, so deal with hundreds of people working to raise funds for their organizations. So often, people are looking for magical software solutions to basic fundraising strategy problems; problems that organizations absolutely should sort out prior to importing those problems into their new software! If I could, I would make sure every one of our clients had a copy of this book. The concepts here are foundational and extremely helpful. Once an organized, smart strategy is in place, every fundraising effort or new technology is made exponentially more powerful.Part of my basis for evaluating this book is my work with my current client base, but I also have 10 years of experience as a fundraiser. I've also completed the keystone course from Indiana University on fundraising. This book does not go into the depth of that coursework, but gives thorough support on the basics.
    • 5/5
      Effective Fundraising for Nonprofits thoroughly and systematically covers its topic. I’m a neophyte—other than being on the receiving end of nonprofit solicitations—and I readily understood the material presented. This book is primarily aimed at people new to the topic, but I think it has breath and adequate depth to offer something valuable to people with some experience in the field. Bray lays out the steps for small nonprofits to undertake necessary fundraising activities from planning a fundraising program through donor retention, and covers grant seeking, face-to-face donor interaction, and online routes to reach potential donors among other ways for nonprofits to generate funding. Sample worksheets are included to help implement the book’s advice. Also valuable, Bray tells readers when they will need more specific legal resources before undertaking some fundraising activities. What I found must enlightening: Bray explains the appropriate roles of major players in raising funds for nonprofits (hint: it’s a team game, not an individual sport). This book would be valuable for people accepting responsibility for raising funds to support their small nonprofit. It would be equally, or likely even more valuable for the executive directors and other senior staff as well as members of the boards of directors of those nonprofits.
    • 5/5
      This is a great book for Executive and Development Directors of small nonprofits with little experience in fundraising.This book is professional and easy to read. It is clearly organized with detailed instructions, worksheets, quick tips, and real life examples. It even has a good index so you can quickly find the advice you need. The chapters cover fundraising tools, planning, attracting and keeping donors, major donors, legacies, special events, sales activities, grants, printed materials, and this third edition contains chapters on website design and using social media.At 512 pages it is not quick read but it is a thorough reference you will want to keep on hand and share with the rest of the staff.