Smart Phone Advertising
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About this ebook
Learn How to Reach the 95 Million Mobile Phone Users who Pay for Internet Access with Reported Response Rates as Great as 15%”
Stay ahead of your competition and discover from the pros the valuable knowledge on how to maximize ROI for mobile advertising
All evidence supports the premise that mobile phone advertising will continue to grow at phenomenal rates in the coming years. Yahoo reports that it expects more users will access the Internet via their mobile phones than via their business PCs by 2017. The time to jump into the mobile advertising game is now so that you can begin to reap the benefits and continue to do so for many years to come.
Gain a Competitive Advantage with Our eBook “Smart Phone Advertising.
and Learn All of Our Mobile Advertising Tactics, Strategies and Secrets
Here is just some of the valuable information you will learn in our eBook:
*A thorough background on the 4G network with an explanation of the type of users and the various kinds of relevant mobile phones
*The exact means on how to reach business mobile phone users on their wireless devices through the various channels they use
*How to use the best applications to maximize your advertising dollars and improve your response rate
*Search engine optimization, gadgets, mobile payments, text messaging, and social media as they are related to mobile advertising
The promising future of wireless advertising and how it relates to your business
How you can develop your own applications to expand your client base, retain customers and secure a higher degree of profit
Proven tips, strategies and techniques already perfected by wireless advertising professionals
And much, much more!
ORDER NOW.
"Frank" "Kern"
Frank skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. Frank is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has.
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Book preview
Smart Phone Advertising - "Frank" "Kern"
INTRODUCTION
Welcome to the wireless revolution! If you’re new to the 4G wireless age, don’t worry. This is a great opportunity to learn about this technology and how it applies to business today. But we understand that you do know business and advertising. And, you certainly know how important advertising is to your business.
Like any business owner, advertising is an expense to your bottom line. So, it’s important to spend your advertising dollars to your greatest advantage. And as technology changes, advertising strategies and tools must change, too.
This book is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. This technology gives them access to the internet, fast downloads, and streaming audio and video in addition to their voice and text messaging capabilities.
Even if you have a website and advertise via the internet, you may not be convinced that mobile advertising is right for your business. Following are some statistics that might change your mind.
* Nielsen Mobile, which reports on trends in the wireless industry said that, back in May
2008, 15.6 percent of mobile subscribers in the US made regular use of the mobile Internet on their devices. As of January 2012, that number has increased to 69% of mobile phone
users accessing the Internet daily on their mobile phones!
* 95 million mobile users in the US are paying for internet access on their mobile phones, but they do not use it regularly, according to this same report.
* Nielsen also reports that these mobile customers most often use their mobile internet connection to visit websites even more frequently than they use it to access email.
* Yahoo reports that it expects that by 2017 more users will access the internet via them mobile phones than via their home or business PC’s.
* eMarketer reports that even older baby boomers (those aged 54-62) access the internet at least once per month, meaning that internet marketing truly appeals to all ages.
* eMarketer also reports that in the UK, restaurant advertising on mobile phones grew 67% in the year up to July 2012, and clothing ads on mobile phones grew by 57.2%.
* This same report in eMarketer reports that the restaurant ads sent to mobile phones reported a 15.5% response rate. These ads utilized SMS messaging technology, rather than web browsing.
Hopefully, the statistics above have convinced you that advertising via cell phones is the wave of the future. It’s doubtful that you can boast a 15% response rate to any ad you’ve placed in the yellow pages, on a billboard or via direct mail. But you may not yet understand how to take on this advertising venue, or what methods and resources are actually out there.
It is the goal of this e-book to provide basic information about marketing to the cell phone user, taking advantage of the new features and functions of 4G technology. Hopefully, we’re going to help you get creative about marketing your business to technologically savvy users.
In the pages ahead, we’ll take a look at 4G itself, including what features 4G offers wireless users. We’ll also look at how business users today are taking advantage of these features that 4G offers to make them more productive