Wine country is struggling to attract visitors. Fires and blackouts aren't helping

Before it burned to the ground during the 2017 wildfires, the tasting room and headquarters for the Signorello Estate winery in Napa County, Calif., was an ivy-covered, two-story edifice on a hillside, overlooking an expanse of oak trees and vineyards.

Although a new tasting room and adjacent business offices have yet to be built, the winery has continued to grow grapes, make wine in an off-site facility and host wine tastings under nearby tents and in a mobile facility.

"The silver lining is we lost some buildings but we didn't lose any vines," said Ray Signorello Jr., proprietor of Signorello Estate. "The grapes and winemaking has been largely uninterrupted."

But like many of his fellow winemakers, shopkeepers and restaurateurs who