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    Paul Rand: Inspiration & Process in Design
    Unavailable
    Paul Rand: Inspiration & Process in Design
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    Paul Rand: Inspiration & Process in Design
    Ebook118 pages22 minutes

    Paul Rand: Inspiration & Process in Design

    By Steven Heller

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    Currently unavailable

    About this ebook

    Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.
    LanguageEnglish
    PublisherPrinceton Architectural Press
    Release dateNov 5, 2019
    ISBN9781616898854
    Unavailable
    Paul Rand: Inspiration & Process in Design
    Author

    Steven Heller

    Steven Heller is the co-chair of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur Program. He is the author, coauthor, and editor of over 170 books on design, social satire, and visual culture. He is the recipient of the 2011 Smithsonian National Design Award for "Design Mind." He lives in New York City.

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