7 Products in 7 Days: Better You Books Money, #1
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Learn the secrets to making money fast. Start you own business for nothing, no cost using just the internet and a laptop
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7 Products in 7 Days - Anthony Costello
3a. Keep Everything.
That one piece of advice is keep everything. If you haven't got one already, head into the folder containing all your business ideas, and create an 'in concept' folder. This is where you'll put your ideas, the good, the bad, and the downright crazy. No matter what it is, every time you come up with something, create a new notepad file, name it with your new in working product name, and write a short excerpt inside on what it's going to do for the person that buys it, and then go back to what you were working on. The reason for this won't mean much if you haven't already got some ideas in here, so I'll explain after we've got you your first new ideas.
3b. Getting The Ideas Flowing.
Alright, so lets get some ideas flowing and look at exactly how to create some products. There are three main means and methods to creating products, and one way to cheat, and use other people’s products. Oddly enough, it's rare that this is done correctly, but either way, lets look at some examples and get some ideas going of your own first.
The first and probably the most widely used is the improvement factor. It's real simple and something that you should definitely learn to look out
for. It's one of those annoying things that you can't get out of your head once someone’s pointed it out and you start noticing it, and that's a good thing, because it means more ideas for you.
It's a relatively simple concept, and it's hard not to see, but it's just such an automatic reaction, and something that brushes over in conversation that you may not pick up on it, or take it seriously. I believe that this is why so many people miss this. How many times have you been using a particular product, or service, and got frustrated, annoyed, or disappointed, because even though it may be a great product, you've still found yourself saying This would be much easier if product X did this too
, or This is taking too long, if only product X would do it like this
.
Something that you may grumble about to friends, family or work colleagues in passing could be your next product. You can take this product, use it's concept and it's basic idea and improve it to suit your needs even better than it did before. This is constantly happening with everything, and I guarantee you'll find loads of these daily. Look around; the next cell phone is just another cell phone, but better. It's still a cell phone but it has more features.
What about that super computer you've seen out there that you'd love to get your hands on. Yours is ok, it works, so why would you want another one? Because it's faster, it's sleeker, it looks better, it's more reliable, and it can do things that yours can't. How about that online marketing report that you read the other day? It was great, but why would you want to buy another one? Because it was missing info,
because it wasn't presented in a clear way or wasn't easy to use. See what I mean? It applies to everything and it's all around us, and it's happening right now, online and offline.
3c. Problems & Solutions.
Lets look at it another way. We all have problems right? Products and services are there help us solve those problems, but when you've found a problem with the product that's supposed to solve the problem in the first place, there's your way in. That's your little space there to recreate these products, but give them a twist. Make them better, faster, cleaner, more reliable, more cost effective, better presented, you get the