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    Personal Branding Crash Course
    Personal Branding Crash Course
    Personal Branding Crash Course
    Ebook29 pages23 minutes

    Personal Branding Crash Course

    By IntroBooks Team

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    About this ebook

    A brand is a name, symbol, design, term and virtually any
    other characteristic that can be used for identifying a product
    and distinguishing it from other products. Personal branding
    can, therefore, be seen as the characteristics of an individual
    that can be used in distinguishing him from another individual.
    A brand refers to anything, whatsoever, that associates with
    any particular product; this can be the symbolism of that
    brand or the experiences that the end users derived from
    using or interacting with that product.
    From the above definition, it can then be deduced that
    branding refers to the look, utility, and feel of a product,
    service or a person; not disregarding the importance of
    collateral, advertising and packaging of that product. Taking it
    further, the characteristic of a brand can equally be affected by
    the attitudes of the promoters and the sales representatives;
    they can also form public opinion about that product, which
    can determine the progress and acceptability of the said
    product.
    A wise company or brand owner will work acidulously to
    develop an acceptable image for its brand or product
    meticulously. A goal-oriented company will be guided by all the
    variables earlier mentioned in a given direction to reach the
    target audience, attain sales goals and increase the equity of the
    brand in question. The way the company presents its brand
    will determine how it will be registered in the minds of the
    consumers and the general public.
    Self-branding
    Developing your personal brand has some association with the
    process followed by companies when developing their brands
    and making it more acceptable to the consumers. Never forget
    that personal branding is a continuous process. Before you
    start your personal branding journey, you should first consider
    the purpose or goals of the branding process.
    Important questions to ask
    Start by asking yourself
    1. What do you want to achieve? You need to have a clear
    direction before you proceed.
    2. Who is the audience you are targeting? This will help you
    stay focused
    3. What do you want your target audience to think about you,
    your person or brand?
    4. What kind of association can bring the best possible result
    from your personal branding endeavor?
    5. What and who do you need to associate or affiliate with to
    make the personal branding process a successful one?
    The questions above will help you to stay focused on the
    branding process.

    LanguageEnglish
    PublisherIntroBooks
    Release dateNov 22, 2019
    ISBN9781393134190

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      Book preview

      Personal Branding Crash Course - IntroBooks Team

      Personal Branding

      Crash Course

      IntroBooks #407

      readintrobooks.com

      Copyright © 2017 IntroBooks

      All rights reserved.

      Preface

      A brand is a name, symbol, design, term and virtually any other characteristic that can be used for identifying a product and distinguishing it from other products. Personal branding can, therefore, be seen as the characteristics of an individual that can be used in distinguishing him from another individual. A brand refers to anything, whatsoever, that associates with any particular product; this can be the symbolism of that brand or the experiences that the end users derived from using or interacting with that product.

      From the above definition, it can then be deduced that branding refers to the look, utility, and feel of a product, service or a person; not disregarding the importance of collateral, advertising and packaging of that product. Taking it further, the characteristic of a brand can equally be affected by the attitudes of the promoters and the sales representatives; they can also form public opinion about that product, which can determine the progress and acceptability of the said product.

      A wise company or brand owner will work acidulously to develop an acceptable image for its brand or product meticulously. A goal-oriented company will be guided by all the variables earlier mentioned in a given direction to reach the target audience, attain sales goals and increase the equity of the brand in question. The way the company presents its brand will determine how it will be registered in the minds of the consumers and the general public.

      Self-branding

      Developing your personal brand has some association with the process followed by companies when developing their brands and making it more acceptable to the consumers. Never forget that personal branding is a continuous process. Before you start your personal branding journey, you should first consider the purpose or goals of the branding process.

      Important questions to

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