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    The Little Big eBook on Social Media Audiences: Build Yours, Keep It & Win
    The Little Big eBook on Social Media Audiences: Build Yours, Keep It & Win
    The Little Big eBook on Social Media Audiences: Build Yours, Keep It & Win
    Ebook77 pages1 hour

    The Little Big eBook on Social Media Audiences: Build Yours, Keep It & Win

    By Cendrine Marrouat

    ()

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    About this ebook

    Are you struggling to find your audience online? Do you feel overwhelmed by social media?

    If so, you need to read The Little Big eBook on Social Media Audiences: Build Yours, Keep It & Win!

    Written in plain English specifically for authors, writers and entrepreneurs who want to make the most of social media without breaking the bank, The Little Big eBook on Social Media Audiences is a down-to-earth guide that focuses on the four pillars of relationship and audience building: Finding, Engaging, Creating, and Connecting.

    Each chapter covers an essential topic, such as social media policy, online conversation monitoring, leadership, valuable and relevant content, gratitude, and much more. Also included are case studies and links to important tools and articles, all of which will make the reader's journey to social media success not only easier, but also more accurately targeted.

    Originally released in 2014, The Little Big eBook on Social Media Audiences: Build Yours, Keep It & Win is now in its second edition.

    LanguageEnglish
    PublisherCendrine Marrouat
    Release dateJan 30, 2020
    ISBN9781393273462
    The Little Big eBook on Social Media Audiences: Build Yours, Keep It & Win
    Author

    Cendrine Marrouat

    Cendrine Marrouat is a French-born Canadian photographer, poet, and author. She is also the co-founder or FPoint Collective, a photography collective; and Auroras & Blossoms Poetry Journal, a magazine that promotes uplifting and positive poetry, no matter the topic. Cendrine has also created the Sixku (poetry form) and the Reminigram (type of digital photography). Finally she works as the Head of Marketing and Communications at Connexion Franco Coop.

    Read more from Cendrine Marrouat

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      Book preview

      The Little Big eBook on Social Media Audiences - Cendrine Marrouat

      Introduction

      Did you know that there are more than 4.5 billion Internet users around the world? Quite an amazing number, if you ask me.

      However, what I find even more amazing is how social media has reshaped the way brands do business. No longer can they expect audiences to passively sit and watch as they dictate consumer behaviors. Over the last decade, a fundamental shift occurred.

      This shift is particularly obvious in the way we use the terms community, relationships, and customer service. Now, a consumer has a voice and the power to tilt the balance in favor of more accountability and a better status quo.

      Will this current state of affairs ever go away? I do not think so. Seeing big businesses start to understand the most important part of the equation (people) is wonderful.

      With that said, the concept of humanizing one’s brand is still in its infancy. We have seen numerous businesses forced to learn important lessons the hard way — like we will see throughout this eBook.

      This realization first hit me in 2011, while working on The Little Big eBook on Blogging: 40 Traffic Generation Tips. After its release, I decided to wait until I could back up my observations with some solid data. Teaching social media classes to small business owners and solo-entrepreneurs was an excellent starting point. The rest came from conversations with clients, fellow social media advocates, and readers of my blog.

      At the end of 2012, a question popped up in my mind after reading several articles on social media strategy: What do authors, writers and small business owners really know about the concept?

      My interest did not lie in definitions, but rather in knowing how they implemented their strategies. While every industry is different and what works in one situation may not in another, I wanted to focus on universal rules.

      So, I asked readers to submit their tips to the blog. The result was a fantastic collection of must-follow advice. I loved it so much that I asked contributors if they would let me use their tips in my new eBook on social media strategy. They all said yes.

      A year and four drafts later, I found myself stuck. The book started well, but fell flat around the middle, and then stretched too thin. And the quotes did not seem to fit anywhere. There clearly was something missing. My test readers noticed that as well. 

      Back to the drawing board, I thought before taking a complete break.

      Stepping away from the project to focus on different endeavors helped me see things very differently. The day I decided to start working on the eBook again, everything became suddenly clear. Many of the chapters asked the same question: Your social media strategy starts with your audience; do you know them? And most of the discussions I had with people revolved around the concepts of audiences and advocates – people who love a brand so much that they will support it and/or recommend it publicly.

      This topic obviously needed to be broached in more depth. There had been too many articles about selling products and making money, and not enough about what truly matters: Those who allow you to make your business profitable. So, instead of writing a new eBook, I decided to build on what I already had. I got rid of the chapters that did not deal specifically with audiences, then reshuffled and edited what was left. The last step was to add more examples.

      The reason why this eBook exists is simple. I did not want to reinvent the wheel. My goal was to go back to the basics to show that social media is really about one thing: people.

      I truly believe that social media success is within the reach of anyone who is willing to make it work. And you do not need a huge budget for that.

      Whether you are just getting started or have been involved in social media for a while but feel overwhelmed, this eBook is for you. In it, I will reveal tips to help you:

      - Find the right audience for your product or service

      - Understand what really matters to them

      - Build positive and solid relationships

      - Deliver valuable and relevant messages that will get you noticed

      Note that I have tested and used all these tips myself, and would never recommend them if they did not work.

      This eBook also features useful case studies and important takeaways, as well as recommendations of social media tools that will allow you to be more productive.

      I hope you will enjoy this eBook.

      To your success!

      Cendrine Marrouat

      NB: Big thanks to my friends John Thomas and Kelly Hungerford for their tremendous

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