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    Earning a social licence to operate: Implications for brand and profitability

    Nov 25, 2019 2 minutes
    By Dwayne Alexander.

    October I flew from Auckland to the United States capital for the Global Sabre Awards, bookended by meetings with key contacts and international colleagues. Our team was proud to be judged #8 of the top 40 global PR campaigns of the past 12 months, ahead of the likes of McDonald’s, UNICEF, Anheuser-Busch and Target. It was our seventh global award for the year,

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