The Consumption Conundrum

Convenience. It is the most vital ingredient of our fast-paced, modern lifestyle and the single, biggest impediment to solving the most serious environmental problem faced by humans today. With our rapacious appetite for economic growth throughout the 20th century, convenience has become the most important factor in achieving time savings and better productivity. Our need for everything to be faster, cheaper, better has made convenience an essential need of every productive citizen.

Chasing Economic Growth:

The Need for Speed

At the turn of the 20th century, with society still using centuries-old techniques to produce household items like porcelain plates and metal cutlery, nowhere was this pressure for progress more keenly felt than in the field of materials science. When the utility of porcelain and glass began to get outstripped by our demand