NZ Marketing

DATA DOESN’T JUST MEAN DIGITAL

How long has Mime been playing in the data space?

We’ve been running for over a decade. In our previous roles as marketing and media directors, a key challenge had always been proving that our media strategies were delivering against business objectives. When we started our sister company Media Co in 2009, we knew one core offering our clients should have was clear performance analytics, and so Mime was born.

What sets Mime apart from the rest of the market?

When we began there were very few other data analytics offerings, but since then the market has rapidly developed. However, most analytics offerings focus on single data points. Our emphasis is on providing a solution that

You’re reading a preview, subscribe to read more.

More from NZ Marketing

NZ Marketing1 min read
Map Of adland 2024
Presented by mediaworks. This fourth-edition tear-out map is designed to give an overview of Adland across the motu, mapping out who owns who and who does what. The aim is to help marketers better navigate the local market, especially those new to th
NZ Marketing4 min read
The Secret To Becoming New Zealand’s Favourite Ad
TRA is now in its fourth year of tracking New Zealand’s favourite ads. In that time, we’ve seen some campaigns come and go in the rankings, while others have consistently made it into the top 10. Recently, we announced the favourite ads of summer 202
NZ Marketing9 min read
Making The Most Of It
Warner Bros Discovery rocked the media industry in late February, when it announced that its news service Newshub is set to close as part of a proposed restructure of its free-to-air business in Aotearoa. The 6pm Newshub bulletin has been a nightly s

Related Books & Audiobooks