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Model Answer: Launch of a laundry liquid detergent in Sri Lanka
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This document deals with the launch of a detergent liquid to Sri Lankan market place. This document serves as a concept paper for students whom are attempting to take on reading and developing thier own marketing plans. The document covers content that is included to identify several marketing tools: SWOT, Opportunity assessment, Marketing mix and development of suitable content in the process.
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Model Answer - AIB Publishing
EXECUTIVE SUMMARY
This report is based on the launch of ‘Keells Laundy Detergent Liquid’ by Keells super. Keells is part of a wider conglomerate. A detailed marketing strategy is set out which enables a clear understanding of the product features and specifics that are relevant to reach out to the masses in the market. The product is based on capturing the bachelors and the high income group market with a discounted price option and attraction that the Keells marketing can provide for.
A detailed marketing mix is provided. A comparison with Surf Excel does provide for specific market comparison. A detailed analysis is provided to enable in achieving for progress, and enables for market and driving a core progress for enabling the advantages to capture and stabilise upon.
The evaluation of the marketing mix does reveals a consistent advantage for the brand Keells Home
to launch and execute a brand driven campaign and establish a prominence with the innovative detergent liquid. It is known fact that the branded goods from key
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