Content Marketing: 2 Manuscripts: Branding and Copywriting: Learn the Top Copywriting and Brand Strategies and Build Successful Business Product

content marketing

2 Manuscripts- Branding and Copywriting

Learn the Top Copywriting and Brand Strategies and

Build Successful Business Product

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BRANDING

Starting a Business With Top Brand Strategies and

Build Successful Product

Table of Contents

Introduction.....................................................................................................................7

Chapter 1: What Is Branding?.................................................................................9

Types of brands.....................................................................................................................9

Chapter 2: The Benefits of Building a Captivating Brand......................11

Business Recognition.........................................................................................................11

Establishing an Image of High Quality...........................................................................11

You can be yourself............................................................................................................11

You become more self-confident......................................................................................11

Personal branding helps build trust and credibility with your audience...................11

Personal branding gives you the power to showcase your special skills...................12

In Branding We Trust........................................................................................................12

Building a legacy................................................................................................................12

It is the link with your target audience...........................................................................12

Personal branding allows people to see what you need...............................................13

Personal branding gives you clear purpose...................................................................13

Personal branding allows you to become a dynamic personality...............................13

Chapter 3: The Fundamentals for Building Your Brand..........................14

A Purpose Driven Business...............................................................................................14

Your Brand Must Mean Something!................................................................................14

Create Brand Values and Culture....................................................................................14

It Takes a Team to Build a Brand....................................................................................15

Promote Your Brand..........................................................................................................15

Emotions and Building a Brand.......................................................................................15

The Logo and Its Effects on the Brand...........................................................................16

When to Brand Your Business and How to Budget for Branding...............................16

Chapter 4: Tips on How to Create and Maintain your Personal Brand18

First, know your authentic self........................................................................................18

See yourself as a brand.....................................................................................................18

Interact on a regular basis................................................................................................19

Build your online assets well............................................................................................19

Never stop learning...........................................................................................................19

Connect with other strong personal brands around you..............................................20

Always reinvent yourself and your brand.......................................................................20

Chapter 5: Building a Brand................................................................................21

Bringing Together the Brand Team.................................................................................21

Analyzing the Business......................................................................................................21

Analyzing the Audience.....................................................................................................21

Launching the Brand.........................................................................................................22

Reviewing the Brand.........................................................................................................22

Defining Your Brand..........................................................................................................22

Setting Goals.......................................................................................................................23

Personalizing Your Brand so it’s truly your own...........................................................23

Evaluating your brand once it’s built..............................................................................24

Connecting your brand to your overall marketing strategy........................................24

Brand Purpose....................................................................................................................24

Effective Marketing...........................................................................................................25

Progress Audits..................................................................................................................25

Chapter 6: The Impact of SEO in Your Branding Efforts........................27

Why SEO and Brand Building Are Linked......................................................................27

Brand Strategy and SEO...................................................................................................27

Trust.....................................................................................................................................28

Branding and SEO..............................................................................................................28

Building Brand Image with SEO......................................................................................28

Local SEO Attracts New Customers................................................................................29

Chapter 7: The Traits of Successful Brands.................................................32

Knowledge of the Audience..............................................................................................32

The Uniqueness..................................................................................................................32

The Consistency.................................................................................................................33

The Need for Passion.........................................................................................................33

The Exposure......................................................................................................................34

Being Flexible.....................................................................................................................34

Engaging the Audience.....................................................................................................34

Chapter 8: Branding Your Business with Social Media...........................36

Facebook.............................................................................................................................36

Twitter.................................................................................................................................37

Instagram............................................................................................................................37

LinkedIn...............................................................................................................................38

YouTube...............................................................................................................................38

Chapter 9: Effective Branding Techniques that attract customers...40

Identify your Target Audience..........................................................................................40

Forming your Brand Image..............................................................................................40

Analyzing your Competition.............................................................................................41

Promoting your Brand.......................................................................................................41

Maintaining Consistency...................................................................................................42

Know Your Audience..........................................................................................................43

Brand Imaging....................................................................................................................43

Keep Your Goals in Mind...................................................................................................45

Associating Yourself with Other Brands.........................................................................45

Your Reputation Matters...................................................................................................46

Consistency.........................................................................................................................47

Positioning...........................................................................................................................48

Customer Loyalty...............................................................................................................49

Chapter 10: Reasons Why Personal Brands Fade.......................................51

Lack of clear direction:......................................................................................................51

Self-promotion....................................................................................................................51

Inconsistency......................................................................................................................51

Lack of credibility...............................................................................................................51

Hype without Help - noise instead of voice....................................................................52

Dishonoring your audience...............................................................................................52

Insecurity.............................................................................................................................52

Superstar Syndrome..........................................................................................................52

Redundancy.........................................................................................................................52

Money driven......................................................................................................................53

Conclusion......................................................................................................................54

Introduction...................................................................................................................61

Chapter 1: What is copywriting?.........................................................................62

Aspects of copywriting......................................................................................................63

Internet copywriting......................................................................................................63

Hard copy copywriting..................................................................................................64

Search engine optimization..........................................................................................64

Chapter 2: Basics of copywriting.........................................................................66

What Are the Key Elements of Copywriting?.................................................................66

Adaptability.....................................................................................................................66

Problem Solving..............................................................................................................66

Focus................................................................................................................................67

Perfection........................................................................................................................67

Credibility........................................................................................................................67

Respect for Your Client.................................................................................................67

Simplicity.........................................................................................................................68

Purposes and Uses of Copywriting..................................................................................68

Advertising.....................................................................................................................68

Change............................................................................................................................68

Brand building...............................................................................................................68

Relationship building....................................................................................................69

Chapter 3: Qualities of a Copywriter.................................................................71

Curious.................................................................................................................................71

Practices Self-motivation..................................................................................................71

Shows Flexibility...............................................................................................................71

Master of Conciseness.......................................................................................................71

Great Storyteller................................................................................................................72

Writer at Heart...................................................................................................................72

Focused in Multitasking...................................................................................................72

Open to Criticisms.............................................................................................................72

Enthusiastic Reader...........................................................................................................72

Grammar Savvy..................................................................................................................73

Love to write.......................................................................................................................73

Easy to work with...............................................................................................................73

Responsible.........................................................................................................................73

Can meet deadlines............................................................................................................74

Chapter 4: How to Get Started in Copywriting.............................................75

Decide which type of copywriting....................................................................................75

Create your portfolio.........................................................................................................75

Find the right clients.........................................................................................................75

Discuss terms and conditions right off...........................................................................76

Creating a Website.............................................................................................................76

Setting Your Rates.............................................................................................................77

Chapter 5: How to Make Money by copywriting..........................................79

How Can You Earn Money Via Copywriting?.................................................................80

Chapter 6: The Rules of Copywriting................................................................82

Prepare your materials......................................................................................................82

Research the Topic............................................................................................................82

Ask Questions When Needed............................................................................................83

Organize the Information You Want to Share................................................................83

Don't Focus on Savings.....................................................................................................83

Pay Attention to Details.....................................................................................................84

Use Persuasive Words.......................................................................................................84

Use Stories..........................................................................................................................84

Write the copy and keep on revising until it’s almost perfect.....................................84

Test, Measure and Adjust.................................................................................................85

Chapter 7: What Mistakes Should You Avoid in Copywriting?............86

Wrong Punctuation............................................................................................................86

Bad language......................................................................................................................86

Irrelevant pictures/ media...............................................................................................86

Too many distractions......................................................................................................87

Trying too hard..................................................................................................................87

Not trying at all.................................................................................................................87

Bad headlines....................................................................................................................87

Wrong tone.........................................................................................................................88

Not being covered legally................................................................................................88

Focusing primarily on the product features...................................................................88

Creating copies that the customer cannot relate to.....................................................89

Writing copies that do not invoke an emotional response...........................................89

Failure to integrate a call to action.................................................................................89

Too Technical......................................................................................................................90

Wrong Mindset...................................................................................................................90

Chapter 8: What Are the Keys to Success in Copywriting?....................91

Know Your Customers.......................................................................................................91

Perform All the Research..................................................................................................91

Keep it interesting..............................................................................................................92

Less yet powerful..............................................................................................................93

Effective call to action......................................................................................................93

Understand the audience.................................................................................................93

Play the competition.........................................................................................................94

Turn negatives to positives..............................................................................................94

Have Your Own Personal Voice........................................................................................94

Meet your deadlines..........................................................................................................95

Be open to ideas and changes..........................................................................................95

Keep the Copy Plain and Simple......................................................................................96

Be Persistent.......................................................................................................................96

Headlines.............................................................................................................................97

Targeting the reader’s emotions......................................................................................97

Pleasing your client............................................................................................................97

Using the argument of logic.............................................................................................97

Figure out your own niche................................................................................................98

Look for the high quality clients......................................................................................98

Learn how to work with different mediums...................................................................98

Try Something New and See Where it Leads................................................................99

Understanding the Market...............................................................................................99

Mind the Rules in Writing.................................................................................................99

Never Give Up..................................................................................................................100

Expect to Start Small......................................................................................................100

Chapter 9: Copywriting Ethical Considerations........................................101

Copyright...........................................................................................................................101

Accuracy of information..................................................................................................103

Client relations.................................................................................................................103

Personal philosophy.........................................................................................................105

Chapter 10: Resources and Support for Copywriting.............................106

Industry support...............................................................................................................106

Writing aids and guidance..............................................................................................106

The internet......................................................................................................................108

Literature on style...........................................................................................................108

Conclusion...................................................................................................................110

Introduction

The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.

It primarily focuses on the individual brand and product, and is a tool to position you in this global world, make impact and make money. Don’t be indifferent, be the difference.

In this book, I share with you the system other successful people have used and still use to promote and position your Business to reach unimagined success.

Having an impressive business card, profile, resume or CV is not enough anymore to land you your next job or gig. You will need a strong personal brand.

Social media has become an integral part of our lives in this age. More companies are relying on social media for job recruitment and many job seekers are also using the same medium to get jobs.

This guide book is an attempt to provide practical tips to help you build your brand.

Whether you are looking for a job or selling something or recruiting, this will help you. It’s either you brand yourself or are branded out. The time is now!

The following chapters will discuss how you can get the most out of online branding so that your brand is the first one that people think about when they are trying to decide which product or service to purchase!

Brand building is essential for today’s companies. No matter if it is a big brand, or a less known, but every product has to have its customers and consumers. Also, every person who became a brand has to have a fan-base to go by the name of a brand.

This book is aimed at those who want to create and establish a brand by using online tools, social networks, and platforms.

The book reflects on many aspects of the digital era and age and what iii means in today’s world to remain fresh and desirable as a brand.

Creating a brand is also associated with the unconsciousness of consumers and the emotions your brand triggers in them. Basically, that is the most important feature to maintain a brand long-term, since customer develops loyalty based on their emotions and perception.

That’s why branding is such an important part of your business, because it’s the most recognizable part of your business and critical to differentiating you from your competitors and attracting new customers. It’s also why much thought and creativity needs to be put into what your brand is and how you will incorporate it into your overall marketing strategy.

In this book we’re going to cover everything you need to know in regards to building up your brand to make it a force of nature for your overall business and drawing new customers in everyday, by outlining ten specific steps that will enable you to accomplish this. 

Chapter 1: What Is Branding?

Branding is the act of establishing and maintaining a brand image for your company. What is a brand image you ask? Your brand image is how others see your company. Your brand image is formed by everything you do and create – from your visual graphics and the look of your marketing materials, to texts your potential clients read in print or online, to the way you interact with current, past, and potential customers, and even by the types of events you sponsor or participate in.

Brands are closely connected to the perception of the consumers. The perception is based on the experience the consumers who try out a specific product/service and form an opinion.

Types of brands

1. Product brand is built on the experience consumers gain with a specific product, i.e. a car, food, etc.

2. Service brand is established on the experience costumers have with a specific service offered and delivered

3. Retail brand is built of the combined experience including both, of product and service.

Many businesses think they are too small to worry about branding. This is just not true. You are never too small – or too new – to work on branding for your company. But why? If you are not active in establishing and maintaining your brand image, then you have little to no control over what others think about your business.

The first reason to care about maintaining your own brand image is to consciously take control over what others think about your business. Remember the exercise above? Did you see any places where there were differences between the responses? Without a clear idea of what YOU want others to think about your company, your customers may be influenced by what your competitors say about you, or by what random, anonymous reviewers post on your Yelp listing, Facebook page, or in their own blog posts.

Another reason why branding is important is that the process of putting together your brand image helps you better understand your target customer and how you relate to them. When you understand who your customer is and what you want them to think about you, it becomes easier to craft website text, blog posts, advertisements, and any other materials you will use to reach out to your potential (and current) customers.

But how do you put together this brand image if you’ve never thought about it before? With a Brand Style Guide.

Chapter 2: The Benefits of Building a Captivating Brand

The benefits of building a captivating brand explain why cash registers churn at a breakneck pace.

Business Recognition