Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    What CEOs Need to Know About Design: A Business Leader's Guide to Working with Designers
    Unavailable
    What CEOs Need to Know About Design: A Business Leader's Guide to Working with Designers
    Unavailable
    What CEOs Need to Know About Design: A Business Leader's Guide to Working with Designers
    Ebook84 pages1 hour

    What CEOs Need to Know About Design: A Business Leader's Guide to Working with Designers

    By Audrey Crane

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    As a leader, you've heard that design is important, and you believe it. But you may not know what you need to know about it, how to buy it, and how to manage it. This is the book for you.

    "The strongest companies I work with use design as their secret weapon. This short primer makes it not such a secret any more. If how to leverage and lead design is still a secret to your company, buy this book." (Jeff Patton)

    "If you're the CEO of a technology-powered company, you owe it to your customers, your employees and your investors to learn the power and potential of professional product design. Audrey has been there since the start of the Internet and has worked with countless companies, product teams, and executive teams to leverage the value of product design." (Marty Cagan)

    LanguageEnglish
    PublisherSense & Respond Press
    Release dateJul 2, 2020
    ISBN9781393235804
    Unavailable
    What CEOs Need to Know About Design: A Business Leader's Guide to Working with Designers

    Related to What CEOs Need to Know About Design

    Related ebooks

    Industrial Design For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Who Needs Design?

      Jun 1, 2017

      Design is an investment, not an expense. But it’s not uncommon to hear startups claim that they value design, but are going to wait to engage a design team later: “We need design, but we just can’t afford it right now.” “Maybe after we launch our M

      2 min read

    • Article

      Turning Big Ideas into Business

      Jan 1, 2018

      ASK ANY LEADER TODAY, and they will tell you that innovation is a top priority for their enterprise. In the words of Cisco’s John Chambers: “Disrupt yourself, or be disrupted.” To quote from PwC’s 2017 CEO Survey report, innovation is the most direct

      8 min read

    • Article

      Design Thinking: Mastering the Tensions

      Jan 1, 2019

      INNOVATION AND DESIGN have been part of my life for decades. As a former innovation manager in the packaged goods industry, I worked closely with creative people to design products, packaging, communications and services; and as a professor at the Ro

      5 min read

    • Article

      Methodology

      Dec 1, 2020

      Schools were asked whether they offer a major, a minor, a concentration, or a degree program in entrepreneurship; how many courses in entrepreneurship they offer in topics such as new technology, social entrepreneurship, business analytics, idea deve

      1 min read

    • Article

      There Is No Better Time To Be A Designer

      Oct 24, 2019

      Most Singaporeans know who JJ Lin is and many can probably sing his songs. Yet, few will have heard about the singer’s vision of shaping a creative and healing space that transcends the boundaries of art, design and music – and the fact that it was S

      3 min read

    • Article

      Strategy + Design Thinking = Stakeholder-Centric Design

      Sep 1, 2018

      OVER THE PAST 15 YEARS, design thinking has had an explosive impact on innovation and commercialization, especially within established firms. The Rotman School’s former Dean, Roger Martin, has contributed mightily to these advances, notably through h

      6 min read

    • Article

      The Founder's Mentality

      May 1, 2018

      All companies strive for profitable growth, but you believe it eludes many for a common reason. What is it? In my 25 years of researching this topic and working with clients, one theme has come up again and again: complexity. In my view, complexity i

      6 min read

    • Article

      Better By Design

      Feb 25, 2018

      Better By Design
      9 min read

    • Article

      Bringing Better Ux To Life

      Sep 11, 2020

      Bringing Better Ux To Life
      3 min read

    • Article

      Tip Sheet NEED AN APP? THERE'S AN APP FOR THAT

      Nov 1, 2022

      WHAT IF YOU COULD build an app for your company without having to hire expensive—and hard-to-find—software developers? That's the promise of low-code and no-code platforms: wresting the power to solve workflow problems from the hands of the engineers

      1 min read

    • Article

      Amazon Unpacked a–z

      Oct 26, 2021

      Amazon Unpacked a–z
      27 min read

    Reviews for What CEOs Need to Know About Design

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words