Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    More Leads Less Work: Small Business Marketing Mastery Series
    More Leads Less Work: Small Business Marketing Mastery Series
    More Leads Less Work: Small Business Marketing Mastery Series
    Ebook59 pages1 hour

    More Leads Less Work: Small Business Marketing Mastery Series

    By Barbara Grassey

    ()

    Read preview

    About this ebook

    Ever go to a website and immediately there's a pop up in your face saying, "Sign up for our newsletter!"

    Yeah, they're doing it wrong.

     

    Your list of suspects, prospects, and clients is one of the most valuable, if not THE most valuable asset in your business. But too many small business owners slap an opt in box on their site with a non-compelling, outright boring free offer and then wonder why their list isn't growing.

     

    You need a lead magnet that will convert browsers to raving fans. More than a content upgrade, your lead magnet should be designed to sift and sort through prospects, establish your authority and expertise, and walk prospects down the path to working with you.

     

    Small businesses die because they can't get in front of enough potential clients. This book will show you how to uncover who your ideal client is and what they want, formulate a marketing strategy to find them, then create an easy eBook lead magnet that attracts the right kind of client for you.

     

    Get off the feast or famine roller coaster. Create a packed pipeline of qualified leads, so you can enjoy steady income and focus on doing what you do best.Serving your clients.

     

     

    Short Read, Long Value

    "I've been reading business books for 30 years and this is the simplest, most concise explanation of a lead magnet I've ever encountered. If you are looking to expand your platform, I recommend that you purchase this short read and read it more than once. It's like sitting across the table from Grassey while taking notes on her years of marketing experience. This short read proves a model for other how-to authors."  -- Mary Anne Radmacher, Author of  over 13 books including Lean Forward Into Your Life and Live with Intention.

     

     "I started marketing in the 70s. I used newsletters and postcards to generate leads. Barbara's great ebook is about lead magnets and brainstorming innovative marketing solutions to be creative and effective. Get the book and implement the ideas and you will make more money faster and easier." Brian Gibbons, www.REISkills.com   1 on 1 Mentor in Real Estate Investing

    LanguageEnglish
    PublisherMind's Eye Media
    Release dateJul 14, 2020
    ISBN9780998394725
    More Leads Less Work: Small Business Marketing Mastery Series

    Related to More Leads Less Work

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      Find Work Through Social Media

      Aug 7, 2020

      The past few months have been tough for freelance artists and illustrators, to say the least. With projects cancelled left, right and centre, and with physical networking becoming nigh-on impossible, many have turned to social media as a way to find

      6 min read

    • Article

      My Top Four Ideas For Personalised Social Media Marketing

      Sep 22, 2021

      This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th

      1 min read

    • Article

      Facebook Is Testing Ways To Compensate Video Creators So It Can Cut Into YouTube's Dominance

      Mar 19, 2018

      If you're a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the co

      2 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      How to Get Paid

      Apr 10, 2019

      LAST year James Wolf, a retired insurance agent making his first foray into literary fiction, sent portions of his unpublished novel, “No Good Day to Die,” to a handful of agents and publishers. In their responses the industry experts all told Wolf e

      9 min read

    • Article

      Top Tips For B2B Video Marketing

      Oct 14, 2018

      For too long, video marketing has belonged to the realm of B2C. No more. Video has undoubtedly become the most compelling way marketers can humanise their storytelling and amp up their emotional engagement with their audiences. B2B marketers have tra

      3 min read

    • Article

      More Eyes = More Sales

      Aug 13, 2019

      More Eyes = More Sales
      11 min read

    • Article

      Find Your Niche

      Oct 17, 2020

      AS a freelance writer, you have more options for magazines to pitch your ideas to than you may realize. When you peruse the racks at Barnes & Noble or other newsstands, you only see a fraction of the publications circulating the country. Most people

      6 min read

    • Article

      Losing the Big One

      Dec 21, 2020

      Losing the Big One
      7 min read

    • Article

      Losing The Big One

      Oct 31, 2022

      There’s a line from Mad Men that resonates with anyone who has ever worked as a freelancer: “The day you sign a client is the day you start losing them.” That uncertainty is why the freelance life isn’t for everyone; some folks prefer the stability o

      7 min read

    Related categories

    Reviews for More Leads Less Work

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      More Leads Less Work - Barbara Grassey

      Preface

      Welcome to More Leads, Less Work. This book is part of a series designed to help small business people and solopreneurs untangle the confusing web of marketing their business. In this book, I’ll show you how to use lead generation magnets to bring a steady flow of prospects into your business

      During a short stint as a business coach in a high end coaching program, I had the opportunity to work with several dozen small business owners, all of whom wanted to increase their business. I discovered that while they were very good at what they did, they were uncomfortable with marketing themselves and their businesses, most to the point that they did not market at all.

      Sure, they went to networking events, put ads in the local papers, even gave talks to establish their authority and credibility (a good strategy, by the way). But for the most part, their businesses limped along from month to month, and they were stuck on a feast or famine roller coaster: flush when they landed a client; worried about the light bill when there were no prospects in their pipeline.

      Their problem wasn’t closing the sale—it ran deeper than that. They had no one to sell to. They needed leads and had no idea where to find their future clients.

      One of the first things I’ll cover in this book is what a lead generation content piece—a lead magnet—should do for your prospects. You always keep your customer first in mind. The next component to look at is what a lead magnet should do for you, because there’s no point in creating a lead magnet if it doesn’t help your business.

      Then we’ll go over the five essential components of lead magnets. I have written more lead magnets than I can count and every time I write one, either for myself or a client, I learn something new. Over the years, I have analyzed exactly what a lead magnet must include to inspire people to opt in.

      There are worksheets that you will fill in as we go along which will collect the information you’ll need when you start writing your lead magnet. Don’t worry—I’m going to walk you through how to write an easy-peasy lead magnet so you can get it done, quickly and easily.

      Last, but not least, we're going to talk about how to deploy your lead magnet, how to send it out there in the world to find prospects for you. Small business people spend a lot of time trying to find clients: sifting and sorting through the tire kickers, setting up appointments with people who are not good prospects, and yes, taking on clients that are not fun to work with because you have to get business in the door. A lead magnet helps bring clients to you. In addition, an effective lead magnet will help people decide if they are right to work with you and will help prepare them to work with you. Let your lead magnet do the heavy lifting and sort the people who come into the top of your sales funnel.

      Why Should You Listen to Me?

      I think it's very important that you learn from people who are actually doing in the real world what they teach. I started out in the internet marketing world back in the early 2000s. I have been a ghostwriter for close to 18 years, writing business books and courses for local and national speakers, business owners, and trainers. In addition, I am an author, editor, and speaker. I have written over 60 books, eBooks, courses, manuals, as well as countless marketing pieces including lead

      Enjoying the preview?
      Page 1 of 1