Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Pricing for Entrepreneurs: Strange Truths About Money in Business
    Pricing for Entrepreneurs: Strange Truths About Money in Business
    Pricing for Entrepreneurs: Strange Truths About Money in Business
    Ebook49 pages31 minutes

    Pricing for Entrepreneurs: Strange Truths About Money in Business

    By Marcia Yudkin

    ()

    Read preview

    About this ebook

    What to charge? What if I ask too much? What to do when clients don’t pay up? For anyone running their own business, money issues come up again and again, in both obvious and subtle ways.

    "Pricing for Entrepreneurs: Strange Truths About Money in Business" presents unexpected discoveries, paradoxes and renegade advice about pricing from a marketer and business coach with nearly 40 years of observation and reflection.

    Enjoy a lessening of your stress over money with unconventional principles based on research, experience and analysis. Learn the psychological and interpersonal dynamics of low prices, high prices, complaints about prices, pricing self-sabotage, why fairness is beside the point and much more. There are no pricing formulas in this ebook, only insights.

    Topics addressed include:

    ·What people don't usually mean when they say, "I can't afford that"
    ·Why you should shrug when people aggressively try to bargain with you
    ·Surprising ways in which raising prices can boost sales
    ·How to respond when others urge you to "charge what you deserve"
    ·Should you care whether or not your prices are "fair"?
    ·Why healthy personal boundaries are as essential as smart pricing if you want to make a decent living

    After reading, you’ll know how to have a zen, neutral attitude toward money in business, avoiding thinking traps and primed for prosperity.

    LanguageEnglish
    PublisherMarcia Yudkin
    Release dateSep 23, 2020
    ISBN9781005692667
    Pricing for Entrepreneurs: Strange Truths About Money in Business
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

    Read more from Marcia Yudkin

    Related to Pricing for Entrepreneurs

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Tools Of Attention

      May 15, 2019

      The technology of the day is of vital importance to marketers. It doesn’t just define how we make what we sell, it defines how we connect with those we sell to. Modern marketing has only been around for a little over 100 years. What many believe to b

      4 min read

    • Article

      Revolutionise The Way You Sell And Influence People

      Jan 21, 2021

      Jim Huse has a background in sales, psychology and business improvement and his popular 2010 book Revolutionise the way you work now has a companion title: Revolutionise the way you sell and influence people. “Selling and influencing is part of our e

      1 min read

    • Article

      Account Based Marketing

      Jun 9, 2021

      Account Based Marketing
      2 min read

    • Article

      Turn Your Website Into A powerful Sales Tool

      Mar 11, 2021

      Websites can be many things: a placeholder, a way for clients to get in touch, somewhere to sell your products and services, or a means of generating leads. If you’re not doing the latter, you’re wasting a good domain. Probably the only part of your

      7 min read

    • Article

      Six Sells

      Aug 12, 2018

      Six Sells
      4 min read

    • Article

      Flipping the Value Creation Model

      May 1, 2018

      HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su

      5 min read

    • Article

      How to Sell Yourself

      Dec 1, 2019

      How to Sell Yourself
      2 min read

    • Article

      A Burst of Branding

      Apr 1, 2014

      A Burst of Branding
      2 min read

    • Article

      Becoming an Authentic Brand

      Sep 11, 2020

      Becoming an Authentic Brand
      4 min read

    • Article

      Level 4 Value Creation™

      Aug 9, 2017

      Are you experiencing a reduction of profit margins? Battling to differentiate your offering? Struggling to win new business? • Prospects who don’t understand your differentiation increasingly commoditise your offering • Not creating greater value exp

      1 min read

    • Article

      Mind Over Money

      Apr 13, 2022

      Mind Over Money
      8 min read

    • Article

      When Other People Don’t See Your Creative Career as “Work”

      Nov 22, 2021

      Dear I Have Notes, A few years ago, I left a stable job to pursue a creative project I had been working at for many years in my free time. I was only able to quit because I was fortunate enough to receive funding for the project. I felt very lucky an

      5 min read

    • Article

      Let’s Talk About Money

      May 20, 2019

      Let’s Talk About Money
      3 min read

    • Article

      Is It Time To Level Up?

      Aug 30, 2023

      Is It Time To Level Up?
      2 min read

    • Article

      Time To Upgrade Your Wealth Mindset

      Jan 17, 2023

      When you think about money health in your business you may automatically think of things like the accounts and cashflow. But how often do you think about how healthy your money mindset is? I prefer to call it your ‘wealth mindset’ and in some cases a

      2 min read

    • Article

      Adult Beginners

      Aug 11, 2019

      Adult Beginners
      3 min read

    • Article

      Easy Money?

      Feb 15, 2022

      Easy Money?
      5 min read

    • Article

      Kiplinger Q&A: Hill Harper

      Aug 27, 2019

      TV and film actor (ABC's "The Good Doctor," CBS's "CSI: NY" and Columbia Pictures' "Concussion") and author Hill Harper sees a void in the lesson plans for today's students ("We don't teach money," he laments) and believes celebrity influencers like

      7 min read

    • Article

      My Light-bulb Moment

      Apr 28, 2021

      Money talks … and so should we. In some circles talking about money is considered gauche or taboo, but it’s a belief that could be costing us a lot of moolah. Sharing tips with friends and family on best-value products and services, cheapest home loa

      3 min read

    Related categories

    Reviews for Pricing for Entrepreneurs

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Pricing for Entrepreneurs - Marcia Yudkin

      Pricing for Entrepreneurs: Strange Truths About Money in Business

      by Marcia Yudkin

      Author, 6 Steps to Free Publicity and 16 other books

      www.yudkin.com

      Smashwords Edition

      Copyright 2020 Marcia Yudkin.

      All rights reserved.

      Contents

      Introduction

      I can’t afford it.

      Arguing about prices

      What about fairness?

      Pre-emptive price adjustments

      Prices as a signal of quality

      Free is a price

      Prices as a spur to commitment

      Get paid what you deserve

      Barter

      Raising fees

      What the money is for

      Your money boundaries

      Paying and consumption

      Conclusion

      About the author

      Introduction

      To some, pricing is a matter of formulas. To others, wise pricing depends only on observing your market. To still others, it should involve a super-healthy ego and shameless self-promotion. What I’ve learned from nearly 40 years in business for myself and my coaching of others on business issues is that pricing has to do with a host of psychological, environmental and practical factors that sometimes interact in peculiar ways. Pricing is an art, a science and at times a perplexing mystery.

      My name is Marcia Yudkin, and in this ebook, I share insights, observations, discoveries and conclusions from my career as an author, workshop leader, product developer, consultant and business coach. Some of the points here are backed by research, many by comments from colleagues who have had a career similar to mine and others simply by repeated experiences that I did my best to absorb and understand.

      If you are a freelancer in any field, a self-employed professional, someone who is launching services or products in an unsettled marketplace or who makes deals with others, these principles will save you a lot of heartache, stress and disappointment. They will probably also help you make more money sooner, with less worry, conflict or anguish.

      As you shall see, these concepts enable you to avoid being taken advantage of in business, by savvier operators, your clients and your own feelings. Yet they have nothing to do with taking advantage of others, either, or manipulating them to your benefit. They simply help you cancel the influence of muddled beliefs and assumptions so that you can make smart decisions in a neutral frame of mind.

      For better or worse, our culture has attached so many hangups and taboos onto money that it’s not easy to zero out their influence and see your negotiation or marketing situation clearly and practically. Most likely you also imbibed some emotionally loaded beliefs about money from your family, neighborhood and social environment while growing up. These can needlessly upset you and cloud your decision making during everyday business.

      Things get a little touchier when people’s religious and political beliefs come into the picture. In what follows, I am not out to convert you to any ideology or any particular moral or even amoral point of view. I happen to believe that humanity would be much better off if we had a more equal distribution of wealth and if we had sturdier social safety nets, but this does not play into the discoveries about money that I am sharing with you here.

      Let’s get started now with a conclusion I came to

      Enjoying the preview?
      Page 1 of 1