Rating: 4 out of 5 stars
4/5
Ebook253 pages5 hours
The McGraw-Hill 36-Hour Course: Online Marketing
Rating: 4.5 out of 5 stars
4.5/5
()
About this ebook
A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
- Content marketing and blogging
- Social media marketing
- Web analytics
- Search Engine Optimization (SEO )
- E-mail marketing
- Online Public Relations
- Earn a Certificate of Achievement Through A Free OnlineExamination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
Related to The McGraw-Hill 36-Hour Course
Related ebooks
30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business: Social Media Marketing in 30 Minutes a Day Digital Marketing: Strategies for Online Success Rating: 3 out of 5 stars3/5Affiliate 360: Fundamentals of Performance Marketing Rating: 0 out of 5 stars0 ratingsDigital Marketing in the Zone: The Ultimate System for Digital Marketing Success Rating: 5 out of 5 stars5/5Social Media Marketing The Ultimate Guide: A Complete Step-By-Step Method With Smart And Proven Internet Marketing Strategies Rating: 0 out of 5 stars0 ratingsGet Content Get Customers: Turn Prospects into Buyers with Content Marketing Rating: 5 out of 5 stars5/5Digital Marketing Strategies For Your Business Rating: 0 out of 5 stars0 ratingsTimeless Digital Marketing: Consistent Principles for Consistent Results Rating: 5 out of 5 stars5/5Internet Marketing: Grow Your Business, Build a Brand, Make Money Online and Sell Almost Anything! Rating: 0 out of 5 stars0 ratingsSocial Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever Rating: 3 out of 5 stars3/5Multichannel Marketing: Metrics and Methods for On and Offline Success Rating: 5 out of 5 stars5/5Social Media Marketing The Ultimate Guide: MARKETING YOUR BUSINESS COLLECTION Rating: 2 out of 5 stars2/5Manager's Guide to Online Marketing Rating: 0 out of 5 stars0 ratingsWeb Marketing That Works: Confessions from the Marketing Trenches Rating: 3 out of 5 stars3/5Social Media Marketing: An Hour a Day Rating: 5 out of 5 stars5/5Content Marketing: A Beginner’s Guide to Dominating the Market with Content Marketing Rating: 0 out of 5 stars0 ratingsContent Marketing Book: 3 Manuscripts in 1, Easy and Inexpensive Content Marketing Strategies to Make a Huge Impact on Your Business Rating: 0 out of 5 stars0 ratingsFreelance Blog Writing: Writing Better Web Content Rating: 5 out of 5 stars5/5The Internet Marketer's Handbook: 79 Actions That Lead To Huge Results In Your Internet Business Rating: 0 out of 5 stars0 ratingsSocial Media Marketing Strategies: A Marketing Blueprint to Monetize your Followers on Social Media Rating: 5 out of 5 stars5/5Content Marketing: Tips + Tricks to Increase Credibility Rating: 0 out of 5 stars0 ratingsThe Content Marketing Playbook - Strategies to Attract the Right Customers Rating: 0 out of 5 stars0 ratings
Training For You
The Everything Career Tests Book: 10 Tests to Determine the Right Occupation for You Rating: 0 out of 5 stars0 ratingsElectronic Shorthand: An Easy-To-Learn Method Of Rapid Digital Note-Taking Rating: 5 out of 5 stars5/5The Millionaire Real Estate Investor Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5The Everything Grant Writing Book: Create the perfect proposal to raise the funds you need Rating: 5 out of 5 stars5/5You Can't Lie to Me: The Revolutionary Program to Supercharge Your Inner Lie Detector and Get to the Truth Rating: 4 out of 5 stars4/5How To Buy A Business With No Money Rating: 4 out of 5 stars4/5Positioning: The Battle for Your Mind Rating: 4 out of 5 stars4/5Make Every Man Want You: or Make Yours Want You More) Rating: 4 out of 5 stars4/5Wooden on Leadership: How to Create a Winning Organizaion Rating: 5 out of 5 stars5/5How to Trade In Stocks Rating: 4 out of 5 stars4/5Mean Girls at Work: How to Stay Professional When Things Get Personal Rating: 3 out of 5 stars3/5The Job Interview Phrase Book: The Things to Say to Get You the Job You Want Rating: 4 out of 5 stars4/5Administrative Assistant's and Secretary's Handbook Rating: 4 out of 5 stars4/5Wake Up Now Rating: 5 out of 5 stars5/5SECURITIES INDUSTRY ESSENTIALS EXAM STUDY GUIDE 2022 + TEST BANK Rating: 5 out of 5 stars5/5How to Talk and Instantly Connect with Anyone (EBOOK BUNDLE) Rating: 5 out of 5 stars5/5The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Rating: 4 out of 5 stars4/5How to Make Money in Stocks Complete Investing System (EBOOK) Rating: 4 out of 5 stars4/5Practice Makes Perfect Mastering Writing Rating: 5 out of 5 stars5/5The 2-Hour Workshop Blueprint: Design Fast. Deliver Strong. Without Stress. Rating: 5 out of 5 stars5/5Perfect Phrases for Fundraising Rating: 5 out of 5 stars5/5
Related podcast episodes
SPI 513: The Untapped Potential of Cohort-Based Courses with Wes Kao of Maven 0% found this document usefulHow To Delight Your Audience With Direct Mail 0% found this document usefulEP136: Becoming a Copywriter with DigitalMarketer’s Justina Fenberg 0% found this document useful30. Why You Should Stop Looking at Your Competitors Pricing as a Social Media Manager 0% found this document usefulGrade Your Marketing for Free With These 10+ Tools 0% found this document usefulDigital Marketing in 2022 and Beyond 0% found this document usefulEncore: The 7 Important Skills You Need to Be a Successful Social Media Marketer 0% found this document useful279 Todd Brown - Different Gets Attention 0% found this document useful
Related articles
Level Up Your Side Hustle: Go Online Her World SingaporeArticle
Level Up Your Side Hustle: Go Online
Aug 27, 2020
7 min read5 Ways to Generate Business Through LinkedIn EntrepreneurArticle
5 Ways to Generate Business Through LinkedIn
Aug 1, 2015
4 min readHow B2B Sales Can Benefit from Social Selling ThinkSalesArticle
How B2B Sales Can Benefit from Social Selling
Dec 1, 2017
4 min read5 Rules for Stand-Out Marketing Campaigns EntrepreneurArticle
5 Rules for Stand-Out Marketing Campaigns
Nov 1, 2015
3 min readHow To Create Winning Blog Content NZBusiness and ManagementArticle
How To Create Winning Blog Content
Jan 21, 2021
3 min readSocial Media Marketing On Facebook Farmer's WeeklyArticle
Social Media Marketing On Facebook
Sep 14, 2020
Social media is one of the most powerful channels for marketing products. It therefore pays any producer to invest time and effort to create high-quality, visually attractive online content. And this applies in agriculture as much as anywhere else. S
1 min read4 Ways to Improve Your Content Marketing ThinkSalesArticle
4 Ways to Improve Your Content Marketing
Aug 9, 2018
4 min readSocial Media Marketing Why Is It Important? Parents in BizArticle
Social Media Marketing Why Is It Important?
Oct 5, 2020
4 min readSnippets NZBusiness and ManagementArticle
Snippets
Apr 22, 2019
4 min readStop Chasing Sales and Get Your Web Content Right EntrepreneurArticle
Stop Chasing Sales and Get Your Web Content Right
Aug 1, 2013
2 min readPromoting Your Business Through Personal Posts EntrepreneurArticle
Promoting Your Business Through Personal Posts
Oct 1, 2013
2 min readHow Do You Build a Customer Base? Follow These Steps. EntrepreneurArticle
How Do You Build a Customer Base? Follow These Steps.
Dec 1, 2019
2 min readMarketing And Growing A New Business Finweek - EnglishArticle
Marketing And Growing A New Business
Feb 28, 2020
Social media has allowed companies to leapfrog traditional media and forge relationships with customers. With an already large and growing flock to these digital platforms, marketers and businesses are milking widespread use by connecting with target
4 min readContent Marketing Strategies You Can Steal EntrepreneurArticle
Content Marketing Strategies You Can Steal
Dec 1, 2014
3 min read3 Content Marketing Lessons From Big Brands EntrepreneurArticle
3 Content Marketing Lessons From Big Brands
Mar 1, 2013
4 min readRethinking Social Media Marketing NZBusiness and ManagementArticle
Rethinking Social Media Marketing
May 27, 2019
WITH THE recent scandals around social media platforms some are questioning whether the golden age of social media has passed. This shift in sentiment toward social media is a good indication that it’s time to rethink your strategy. According to the
3 min read5 Practical STEPS To Improve Your SEO NZBusiness and ManagementArticle
5 Practical STEPS To Improve Your SEO
Jan 16, 2020
3 min readThe Importance Of Marketing To Both Riders And Businesses Horse & HoundArticle
The Importance Of Marketing To Both Riders And Businesses
Mar 24, 2022
3 min readMake Time To Get Online Mollie MakesArticle
Make Time To Get Online
Jan 28, 2021
It’s hard to think of a world without social media, and even harder to imagine how small creative businesses could ever have built such huge communities without it. Love it or loathe it, social media is the best free marketing tool out there. These l
1 min readPaying It Forward True LoveArticle
Paying It Forward
Jan 20, 2020
2 min readChampioning The Practice Of Professional Marketing NZ MarketingArticle
Championing The Practice Of Professional Marketing
Sep 16, 2018
A big thanks to all the judges who give up their time and brainpower, and our new convener of judges, Michael Friedberg. On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most. Data, technology and c
13 min readSocial Media Marketing GUIDE 2023 NZBusiness and ManagementArticle
Social Media Marketing GUIDE 2023
Apr 18, 2023
4 min readTop 10 Marketing Strategies for Small Businesses in 2023 Home Business MagazineArticle
Top 10 Marketing Strategies for Small Businesses in 2023
Jun 29, 2023
3 min readLIVE THE LIFE You WANT! FHM USArticle
LIVE THE LIFE You WANT!
Sep 10, 2023
6 min readThrive in 2021 Home Business MagazineArticle
Thrive in 2021
Mar 25, 2021
13 min readOn Course MarketingArticle
On Course
Jul 11, 2019
6 min readWHAT’S ON AT THE Marketing Association NZ MarketingArticle
WHAT’S ON AT THE Marketing Association
Jun 25, 2020
9 min readLIVE THE LIFE You WANT! FHM South AfricaArticle
LIVE THE LIFE You WANT!
Sep 10, 2023
6 min readFive Crucial Things To Do To Succeed Online NZBusiness and ManagementArticle
Five Crucial Things To Do To Succeed Online
Jul 21, 2021
3 min readThe Great Debate MarketingArticle
The Great Debate
Feb 11, 2018
7 min read
Reviews for The McGraw-Hill 36-Hour Course
Rating: 4.285714285714286 out of 5 stars
4.5/5
7 ratings0 reviews
Book preview
The McGraw-Hill 36-Hour Course - Lorrie Thomas
Enjoying the preview?
Page 1 of 1