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    A Technique for Producing Ideas
    A Technique for Producing Ideas
    A Technique for Producing Ideas
    Ebook37 pages29 minutes

    A Technique for Producing Ideas

    By James Young

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    About this ebook

    A step-by-step technique for sparking breakthrough creativity in advertising--or any field

    Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

    "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
    --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateFeb 11, 2003
    ISBN9780071426251
    A Technique for Producing Ideas
    Author

    James Young

    James Young was born in Oldham. He has tried his hand at a number of careers, including working in a cotton mill and as a car park attendant. In the early 80s he abandoned a promising academic future at Oxford to become Nico's piano player, after which he wrote Nico, Songs They Never Play on the Radio - a biographical account of the eight years he spent with the doomed Warhol chanteuse. He lives in Oxford.

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    • 4/5
      nice practical implementing ways to get creative ideas, specially it was written long time ago and how it explains the creative process happening in our minds
    • 4/5
      If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ways for generating ideas. Either way, the book can be used to expand one's normal idea generation process.

    Book preview

    A Technique for Producing Ideas - James Young

    A Technique for Producing Ideas

    A Technique for Producing Ideas

    A McGRAW-HILL Advertising Classic

    JAMES WEBB YOUNG

    Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

    ISBN: 978-0-07-142625-1

    MHID: 0-07-142625-6

    The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-141094-6, MHID: 0-07-141094-5.

    All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

    McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com.

    TERMS OF USE

    This is a copyrighted work and The McGraw-Hill Companies, Inc. (McGraw-Hill) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

    THE WORK IS PROVIDED AS IS. McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY

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