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    Just Another Book About Social Media Marketing Strategy - Skip It At Your Own Risk
    Just Another Book About Social Media Marketing Strategy - Skip It At Your Own Risk
    Just Another Book About Social Media Marketing Strategy - Skip It At Your Own Risk
    Ebook81 pages28 minutes

    Just Another Book About Social Media Marketing Strategy - Skip It At Your Own Risk

    By Tony Willbur

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    About this ebook

    Stop wasting time fumbling around with social media marketing. This eBook is a simple step-by-step guide on how you can create your own kick ass social media marketing strategy. You will learn the why, how, what, when, and where to put your efforts to good use. Run straight through and score that touchdown!
    LanguageEnglish
    PublisherLulu.com
    Release dateMar 5, 2016
    ISBN9781329950825
    Just Another Book About Social Media Marketing Strategy - Skip It At Your Own Risk

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      Book preview

      Just Another Book About Social Media Marketing Strategy - Skip It At Your Own Risk - Tony Willbur

      Just Another Book About Social Media Marketing Strategy - Skip It At Your Own Risk

      Just another Book

      About

      Social Media Marketing

      Strategy

      (Skip It at Your Own Risk)

      Copyright © 2016 by Tony Willbur

      ISBN 978-1-329-95082-5

      All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.

      First Printing: 2016

      Introduction

      Digital Royalty CEO Amy Jo Martin said, Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.

      People want to participate. This is the cornerstone of all societies. When people believe that they have a say in what is happening to and around them, they are motivated to subscribe and drive it as far as it can go. Social media is the only public platform where private individuals have the complete freedom to express their opinions whatever their status in life, and wherever they happen to be, and actually make a difference. It is no wonder that businesses are giving so much importance to social media in their marketing.

      A little bit of history

      It all began with the development of the Internet, which began much earlier than most people believe. Computer networking began in the 1940s, with scientists trying to find ways to best share information and resources to maximize the massive capital used by the first supercomputers.  By the 1960s, they were successful enough that they could go commercial with services like CompuServe. Of course, at that time, the only ones that could afford to use them were big businesses and government institutions. By 1979, the first virtual community platform Usenet came into existence and people with Internet service could communicate through the Internet. Today, Internet penetration around the world is really quite impressive at 46%, or 3.419 billion people.

      http://www.smartinsights.com/wp-content/uploads/2015/10/Screen-Shot-2016-02-15-at-12.05.04.png

      http://www.smartinsights.com/wp-content/uploads/2015/10/Screen-Shot-2016-02-15-at-12.05.04.png

      However, social media as we know it today really began with the introduction of Six Degrees in 1997, a platform where people could upload a profile and make friends with other users.  By this time, most people could afford a personal computer, and Internet service was widely available, albeit using the telephone system aka dial-up.  It caused a sensation among users, fueling the development of other social platforms such as LinkedIn and MySpace by the early 2000s. Facebook and Twitter came

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