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    Models of Integrated Business
    Models of Integrated Business
    Models of Integrated Business
    Ebook48 pages22 minutes

    Models of Integrated Business

    By Dieter Brockmeyer

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    About this ebook

    Each year the Electronic Retailing Association Europe organises Europe's biggest home shopping conference. The conference is aimed at companies that are involved in retailing products and services directly to the many millions of consumers around the world who buy goods and services on TV, the internet and other electronic media. In 2015 the conference held its first educational forum, the multi channel money streams (mcms) convention. The mcms invited key industry players including its regulators to discuss the future and upcoming challenges of the industry. This is a summary of the insights gained at this hugely successful event.
    LanguageEnglish
    PublisherLulu.com
    Release dateMay 11, 2016
    ISBN9781365092046
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      Book preview

      Models of Integrated Business - Dieter Brockmeyer

      Models of Integrated Business

      mcms conference series, volume 1

      Imprint:

      Dieter Brockmeyer

      Models of Integrated Business

      - views and insights from the mcms conference 2015

      ISBN: 978-1-365-09204-6

      Publisher : Lulu.com

      Editor: ERA Europe, Brussels

      Photos: Daniel Flusser – MKC-Totalmedia Wien – ERA Europe

      Charts: Ben Keen, IHS Technology

      Audience3.jpg

      Table of Contents

      Introduction

      A day packed with innovation

      Markets today are European and global!

      Future digital battleground is for control of the consumer

      40 billion USD in online video revenue by 2018

      Give fair access to every player

      Nobody knows yet!

      It’s about fostering a culture of innovation!

      One voice that represents the industry

      List of mcms 2015 speakers

      About the author

      Acknowledgments

      Oberndoerfer2.jpg

      Julian Oberndoerfer

      Introduction

      After successfully launching the Multi- Channel Money Stream conference (mcms) for the first time in 2015 as part of our annual European Home Shopping event, I am proud to present this booklet, summarizing the insights gained at mcms on the various important topics affecting our disrupted media industries.

      "Teleshoppers" are already accessing your markets via interactive and multichannel screens. Multi-Channel Home Shopping companies, as we call them, are already providing dynamic content based on customer behaviour. So the question is what are the new challenges and opportunities that lie ahead for our industry?

      We are convinced that we can assist in identifying and then developing and providing solutions for the challenges that lie ahead.

      I am looking forward to the second mcms conference to be held in 2016, again in Barcelona on June the 15th, which is an integral part of our annual conference.

      I look forward to welcoming you to Barcelona.

      Dr. Julian Oberndoerfer

      Chief Executive Officer

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