Big Data Analytics
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About this ebook
El análisis de datos (DA) es el proceso de examinar conjuntos de datos para encontrar tendencias y sacar conclusiones sobre la información que contienen. El análisis de datos se utiliza cada vez más con la ayuda de sistemas y software especializados. Las tecnologías y técnicas de análisis de datos se utilizan ampliamente en los sectores comerciales para permitir que las organizaciones tomen decisiones comerciales más informadas. También es utilizado por científicos e investigadores para verificar o refutar modelos científicos, teorías e hipótesis.
Como término, el análisis de datos se refiere predominantemente a una variedad de aplicaciones, desde inteligencia empresarial básica (BI), informes en línea y procesamiento analítico (OLAP) hasta diversas formas de análisis avanzado. En este sentido, es de naturaleza similar a la analítica empresarial, otro término genérico para los enfoques de la analítica de datos. La diferencia es que este último está orientado a usos comerciales, mientras que el análisis de datos tiene un enfoque más amplio. Sin embargo, la visión amplia del término no es universal: en algunos casos, las personas usan la analítica de datos específicamente para referirse a la analítica avanzada, tratando BI como una categoría separada.
Las iniciativas de análisis de datos pueden ayudar a las empresas a aumentar los ingresos, mejorar la eficiencia operativa, optimizar las campañas de marketing y los esfuerzos de servicio al cliente. También se puede utilizar para responder rápidamente a las tendencias de los mercados emergentes y obtener una ventaja competitiva sobre los competidores. Sin embargo, el objetivo final del análisis de datos es aumentar el rendimiento empresarial. Dependiendo de la aplicación en particular, los datos analizados pueden consistir en registros históricos o nueva información que ha sido procesada para análisis en tiempo real. Además, puede provenir de una combinación de sistemas internos y fuentes de datos externas.
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