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SUMMARY: The Four: The Hidden DNA Of Amazon, Apple, Facebook, And Google By Scott Galloway

SUMMARY: The Four: The Hidden DNA Of Amazon, Apple, Facebook, And Google By Scott Galloway

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SUMMARY: The Four: The Hidden DNA Of Amazon, Apple, Facebook, And Google By Scott Galloway

Lungime:
28 pages
19 minutes
Lansat:
Feb 19, 2021
ISBN:
9781005599553
Format:
Carte

Descriere

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

As you read this summary, you will learn about the hidden DNA of four of the world's largest companies: Amazon, Apple, Facebook and Google, known as the Four.

You will also learn :

that the Four had a combined market capitalization of $2.3 trillion in 2017;
that Facebook has 1.2 billion users;
that Google has 2 billion users;
that Amazon's market capitalization in 2017 was greater than the combined market capitalization of twelve of the world's largest retailers;
that Google is one of the most profitable companies in the world;
that the first two mobile applications in the United States belong to the Facebook group.

The Four, that is, Amazon, Apple, Facebook and Google, are the companies on the planet that have the greatest influence on today's modernity. Everyone knows these companies, or at least believes they do. And everyone is wrong. Because their hidden DNA is very different from the nice, "civic-minded" and a bit mawkish, a bit boy-scout image that these firms go to great lengths to dismiss from them. As is often the case, their true identity is based on an insatiable quest for power and domination, first economic, then cultural and social. All the facts are brought to light by Scott Galloway in "The Four".

*Buy now the summary of this book for the modest price of a cup of coffee!

Lansat:
Feb 19, 2021
ISBN:
9781005599553
Format:
Carte

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SUMMARY - Shortcut Edition

SUMMARY - The Four: The Hidden DNA Of Amazon, Apple, Facebook, And Google By Scott Galloway

Published by Shortcut Edition at Smashword

Copyright 2020 Shortcut Edition

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Table of contents

Introduction

There are four technology giants

The Four must be tested for analysis: Amazon

The Four must be tested for analysis: Apple

The Four must be tested for analysis: Facebook and Google

The old and new economies are really different

The new economy is irreversibly taking over from the old economy

Microsoft and Walmart may soon join the Four

But other companies are also in the ranks

The Four create an increasingly unequal society

Conclusion

Introduction

As you read this summary, you will learn about the hidden DNA of four of the world's largest companies: Amazon, Apple, Facebook and Google, known as the Four.

You will also learn :

that the Four had a combined market capitalization of $2.3 trillion in 2017;

that Facebook has 1.2 billion users;

that Google has 2 billion users;

that

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