Boost Your Powers of Persuasion

In this hyperconnected age, it’s more important than ever to understand the principles of influence at work all around us. Whether you’re building a personal brand or selling a product, become an influencer in your space using the principles laid out in Cialdini’s classic.

Getting someone to like you, no matter the situation, is a piece of cake for ex-FBI special agent Jack Schafer, who could turn enemies into allies. Become a master of the first impression and dazzle everyone with your charm after Schafer turns you into a pro communicator.

This work continues to dominate self-help bestseller lists decades after its initial publication. Want to make new friends, even late in adulthood? Wondering how to keep your employees motivated? Carnegie holds the keys to success in almost any social interaction.