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  • Consumer Purchasing Decision

    Încărcat de

    Sandeep Bhuhan
    20 vizualizări10 pagini
    The document summarizes the 5 steps of the consumer purchasing decision process: 1) problem/need recognition, 2) information search, 3) evaluating alternatives, 4) purchase decision, and 5) post-purchase behavior. It then provides more details on each step, including factors that influence the evaluation and decision making such as marketing mix elements, socio-cultural influences, psychological influences, and situational influences. The document aims to explain the customer's perspective when making purchase decisions.

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    The document summarizes the 5 steps of the consumer purchasing decision process: 1) problem/need recognition, 2) information search, 3) evaluating alternatives, 4) purchase decision, and 5) post-purchase behavior. It then provides more details on each step, including factors that influence the evaluation and decision making such as marketing mix elements, socio-cultural influences, psychological influences, and situational influences. The document aims to explain the customer's perspective when making purchase decisions.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    20 vizualizări10 pagini

    Consumer Purchasing Decision

    Încărcat de

    Sandeep Bhuhan
    The document summarizes the 5 steps of the consumer purchasing decision process: 1) problem/need recognition, 2) information search, 3) evaluating alternatives, 4) purchase decision, and 5) post-purchase behavior. It then provides more details on each step, including factors that influence the evaluation and decision making such as marketing mix elements, socio-cultural influences, psychological influences, and situational influences. The document aims to explain the customer's perspective when making purchase decisions.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 10

    Consumer Purchasing Decision

    Team 8

    Milinda Trishagni Sandeep T Sridhar G

    Priyanka Dileepa V S S Pardho Sunil P

    5 Steps of purchasing decision


    Problem/need recognition
    Information search Evaluating alternatives

    Purchase decision
    Post purchase behavior

    Problem/need recognition
    Maslows hierarchy of needs
    Self actualization needs

    Personal needs

    Social needs
    Safety needs
    Psychological needs

    Information search
    Internal Search
    Previous experience for concerning solutions to problem

    External Search
    Personal sources Public sources Marketer dominated sources

    Evaluating alternatives
    High consumer involvement - low Characteristics of the Extended consumer purchase decision problem process solving Number of brands examined Many Limited problem solving Several Routine problem solving One

    Number of sellers considered


    Number of product attributes evaluated

    Many
    Many

    Several
    Moderate

    One
    One

    Number of external information sources used


    Time spent searching

    Many
    Considera ble

    Few
    Little

    One
    minimal

    Purchase decision
    Marketing mix influences - Product - Price - Promotion - Place Socio-cultural Influences - Personal influences -Reference groups - Family and social class - Culture and sub-culture

    Consumer purchase Psychological Influences decision process


    - Motivation - Personality - Perception - Values, beliefs and attitudes - Lifestyle

    Situational Influences

    - Purchase task - Social surroundings - Physical surroundings

    Post purchase behavior


    Cognitive dissonance Did I make a good decision? Did I buy the right product? Did I get good value?

    We tried to explain with this presentation is the customers point of view with the products while he/she makes their purchases.

    THANK YOU

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