THE EVOLUTION OF INDIAN CINEMA

Arthi A. Kumar
Facts and history of Indian Cinema

Shruti Khandelwal
Profitability and Investment

Venkatesh G.
Technological advances Trendsetters

Anuj Mahajan
Stakeholders Social impact and Way forward

What is Cinema?
Cinema, or motion picture, is the art of moving images, a visual medium that tells stories and exposes reality Indian Cinema is worlds biggest film industry The biggest single mistake that non-Indian commentators (and some Indians) make is to assume that Bollywood is the same thing as Indian Cinema. It isnt.

Different types of cinema

Number of movies
17 15 24

62 64
84 94

Hindi

235

Telugu Tamil Kannada Marathi Malayalam Bengali

218 99

Bhojpuri Gujarati Oriya Punjabi Others

177

190

Outline
History and facts of cinema Genres and styles Parallel Cinema Mainstream Commercial (or) Masala Films Relevance of music Awards

Stages of development in Indian Cinema

Innovation Commercialization Parallel Cinema Birth of sound and Color (1970s) 1980s and 90s

Silent Movie
(1913) The Indian movie industry was influenced by The Lumiere brothers` whose first show was a silent movie for 10 minutes

(1930s)

Birth and rise of sound Introduction of movies in regional culture Color pictures like Kisan Kanya were produced

Realistic cinema Social significance and artistic sincerity Revenge was a dominating theme in 1970s

Romance and Indian family system Patronizing Indian tradition and heritage Problems faced by an ordinary citizen

Awards
International Oscar Awards BAFTA (British Academy of Film and Television Arts) Cannes Golden Globe Awards National National Film Awards Dadasaheb Phalke Award Filmfare Awards IIFA Awards

Profitability & Investments

PROFITABILITY
Doubled in size in the last 4 years and is projected to

double again by 2012.

Growth over the years

Good quality films deliver profits even before they are released. Internationally Indian cinema reaches more than 30 countries . The business follows global trends and remains relatively unaffected during times of recession. Highest theatre admission in the world (3.29 billion). In 2010, Indian box office revenues touched $1.8 billion

Reasons for cinema industrys growth

Economic and personal income-linked factors Low media penetration in lower socio-economic classes. Liberalizing foreign investment regime

Investments
The Indian government granted the film business industry

status in 2002.
India has been a preferred destination for global and

Indian corporate.
Major international film studios like Sony, Warner,

Universal, Disney, Viacom and Fox in the process of setting up operations & entering the film production sector in India.

Barriers to investments
Piracy Lack of a uniform media policy for foreign investment. Merging of the FII and FDI caps

Tax treatment of foreign broadcasting companies

Employment
India's burgeoning film and television industry

created nearly 1.8 million jobs according to a new report released by PricewaterhouseCoopers.

Technology in Cinema Game Changers

Movie Making
Digitalizing The 3D effect

Colour Cinema
The Talkies

Silent Movie

Promotion Strategies
Social Media

Trailer
Posters and Cut-outs

Radio and Television

Bit Notices

The Game Changers

Dadasaheb Phalke
Satyajit Ray Shyam Benegal

Adoor Gopalakrishnan
Mani Ratnam

Movies Across Borders

Influencers
Ancient Epics and Sanskrit Drama
Traditional Folk Theatres Regional Politics

Western Cinema

Indian Cinema Impacts

Stakeholders
Audience

Cast & Crew FilmMakers

Insurance Company

Stake Holders

Music Company

Theatre Owners

Equipment Manufacturer

Theatre Audience

Service Suppliers

Advantages
Big Revenue generator. ($ 1.8 billion in 2008)
Instructive and Informative. Provides a very good insight. E.g. Epic, War Movies. Very beneficial for illiterate people, giving them a chance

to have and give opinions. One of the most effective method of exposing social evils. Can be used for establishing mutual international understanding and paving the way for permanent world peace.

Disadvantages
Grossly underpaid crew leading to job dissatisfaction.
Huge losses due to lack of good scripts and consequent

failure of the movie. Lot of objectionable content for some audience. Less time spent on reading, with family, on introspection. Youth being the most vulnerable, gets detached from the dismal realities of life. Giving people new ideas to commit crimes.
e.g. Dhoom Gang

The Way Forward

A merger of commercial and parallel cinema.
Government aid by way of subsidy, tax reduction,

encouragement to talented artists and technicians. Animated movies - The next big thing. Lot of emphasis on overseas audience, NRIs. Strict regulations against piracy (piracy results in annual losses of around $ 1 billion). Infrastructure development in tier 2 & 3 cities. Co-production with foreign production houses, helping in evolution of cinema due to increased global exposure.

Thank you