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  • MMM IV Industrial Marketing End Term

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    knowsaurav
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    Answer any five questions. All questions carry equal marks. Merc institute of management end Term examination in Industrial marketing.

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    Answer any five questions. All questions carry equal marks. Merc institute of management end Term examination in Industrial marketing.

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    Attribution Non-Commercial (BY-NC)
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    8 vizualizări2 pagini

    MMM IV Industrial Marketing End Term

    Încărcat de

    knowsaurav
    Answer any five questions. All questions carry equal marks. Merc institute of management end Term examination in Industrial marketing.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 2

    MERC Institute of Management End Term Examination MMM Semester IV INDUSTRIAL MARKETING (405)

    Date: Marks: 70 Time: 3 Hrs Note: Answer any five questions. All questions carry equal marks. Use diagram if necessary

    1. Discuss in detail the Organisational Buying Decision Process. Give


    examples

    2. Define Industrial Product. How are the Industrial Products classified? 3. What are various Channels of Distribution for Industrial Products?
    WhatFactors affect Channel Decision of Industrial Products?

    4. What are various Channels of Distribution for Industrial Products? What


    factors affect Channel Decision of Industrial Products?

    5. Discuss different methods of forecasting Industrial Product Demand.


    Discuss idea of Market Share and its role in setting targets.

    6. For Industrial Products, Quality and Availability of After Sales Service


    and Spare Parts are critical. Offer your views and comments.

    7. Write short notes : (Any Two)


    (a) Determinants of Industrial Demand (b) Logistics and its role in Industrial Marketing (c) Negotiation Process (d) Industrial Product Life Cycle

    ***

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