Assignment on PAIRED COMPARISON SCALE & NON-COMPARATIVE SCALE

NAME ROLL NO CLASS DIVISION SUBJECT COLLEGE

: : : : : : 1ST YEAR MMS (Sem II) B Research Methodology

ASSIGNMENT SUBMITTED TO

Consider D Mart and Big Bazaar as two departmental stores. Develop a series of PAIRED COMPARISON SCALE comparing these two stores on store image characteristics.
1.

Which store provides variety of brands and choice? Big Bazaar D Mart Which store provides variety of products? Big Bazaar D Mart Which store has good Store atmosphere and interior design? Big Bazaar D Mart Which store is more convenient for shopping? Big Bazaar D Mart Which store provides quality products? Big Bazaar D Mart Which store is more innovative? Big Bazaar D Mart Which store offers discounts and promotional offers? Big Bazaar D Mart Which store has good car parking facility? Big Bazaar D Mart Which store provided you more satisfaction? Big Bazaar D Mart Which store has convenient location? Big Bazaar D Mart Which store is in position to manage people? Big Bazaar D Mart Which store has convenient payment facility? Big Bazaar D Mart Which store has good Customer care telecalling and Online shopping services? Big Bazaar D Mart

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Take any product of your choice to analyze the product attributes and product pricing. Draw NON-COMPARATIVE SCALES. Product : Samsung Monte (Touch Screen Mobile Phone)

1.

How is the video and sound quality of the product? Poor 1 2 3 4 Excellent 5

2.

How is the camera quality of the mobile? Poor Excellent

3.

The battery life of the mobile is very good? Strongly Disagree Strongly Agree

4.

The mobile is very convenient in using? Strongly Agree Strongly Disagree

5.

The mobile is very convenient in carrying? Strongly Disagree Strongly Agree

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How is 3G service of the mobile? Poor -2 -1 0 1 Excellent 2

7.

How is the design of the mobile? Poor -2 -1 0 1 Excellent 2

8.

The mobile is at very affordable price? Strongly Agree Strongly Disagree

9.

How is the response of the touch screen of the mobile? Poor 1 2 3 4 Excellent 5

10.

You can download number of software on this mobile? Strongly Disagree Strongly Agree

11.

How many stars you want to give to this mobile?

12.

How much you are satisfied after purchasing this mobile?

100 90 80 70 60 50 40 30 20 10