INTRODUCTION

Brand Element called Brand Identities. It used to identify and differentiate the Brand. The main ones are brand names, Website, logos, symbols, characters, slogans, jingles, packaging etc.

CRITERIA FOR CHOOSES BRAND ELEMENTS

Memorability Meaningfulness Likability Transferability Adaptability Protectabilty

Memorability

Easily recognized Easily recalled

MEANINGFULNESS

Brand elements should convey:

nature

of the product of the brand

benefits

ADAPTABILITY

Flexible Updatable

LIKEABILITY

Appearance of brand elements Visually, verbally and in other ways

PROTECTABILITY
Legally protected internationally Registered with appropriate legal bodies

TRANSFERABILITY

BRAND ELEMENTS
Brand names Jingles

Logos

Packages

Elements

Website

Slogans
Characters

Symbols

BRAND NAMES
Simplicity and easy to pronunciation and spell. Familiarity and meaningfulness Differentiated, distinctive and unique Descriptive brand names

Simplicity and easy to pronunciation and spell.

Familiarity and meaningfulness

Descriptive brand names

JINGLES
Washing Powder Nirma Nirma Hum Main Hai Hero

LOGOS
LOGO

SYMBOLS

CHARACTERS

SLOGANS
Jaago Re.. Just Do It. Na Sir Jhuka He Kahi Or Na Jhukayenge Kahi.

WEBSITE

Keep it as simple as possible

EXAMPLES http://web.mit.edu/ ftp://info.apple.com/

PACKAGING
Has numerous benefits Packaging at point of purchase Packaging innovations Package design

THANK YOU